Corporations and the economy

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Corporations and the Economy

Economics is a very broad yet complex subject. Sometimes, in order to get a better view of the picture as a whole, it is useful to make an up-close and in-depth analysis of the elements which make up an economy. Examining the details of this topic can offer a revealing look into what composes a complex society such as that of America. Two very basic elements to be reviewed are ‘producers’ and ‘consumers’ and the relation that exists between the two. More specifically, as in the article I have chosen to review, how it is that a producer reaches its consumer, how their market is defined and what effects marketing has on both the targeted audience and third party members. Advertising takes on many forms in the world of business but a company’s ability to tune its methods and localize the market to which it wishes to peddle its goods may very well determine whether or not that company will prosper. Corporations are a very good example of effective mass advertising simply because of their size and high profile positions. Still, despite the enormity of these organizations, if they wish to continue their success among competitors they must adhere to the same rules as their smaller counterparts or suffer a nose dive in revenues. Things like cost and return must be considered in any marketing campaign that wishes to be successful. Anheuser-Busch is a super power in the world market. Primarily a manufacturer of beer, this corporation like many others has expanded into a variety of other markets to include, but not limited to: retail, tourism, foods, and theme parks; to name a few. For this investigation I shall take an in-depth look at this company’s stake in one of the world’s biggest sporting matches, the Super Bowl- a significant event and relative smorgasbord of advertising that reaches millions of consumers simultaneously.
The news article “Bud-maker a major player in the sports world” appeared in an online news column written by reporter Scott Wapner on MSNBC.COM February 4, 2005. This is the article I have chosen to review in this presentation. The main subject of this article is a representative of Anheuser-Bush, Tony Ponturo, whose job is to travel around the country to various sporting events and examine the market to which his employer tailors. It is largely his decis...

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... designated driver promotion. These are all good examples of how secondary effects influence not just the people who buy and sell beer, but many other parties through these indirect methods.
So as this article demonstrates, companies can have a powerful influence over the entire economy whether or not we, as individuals, choose to buy their products. Anyone who watches the Super Bowl this Sunday will be subjected to the marketing campaigns of multiple companies regardless of whether they do business with them or not. A quick glance at the financial statement of Anheuser-Busch will show millions of dollars in taxes paid to the government each year of which the society as a whole utilizes for various, unrelated programs. Whether directly or indirectly, we are all affected in some way by Corporate America and the influence these organizations have on our economy. With so many assets and the amount of influence these businesses have it is encouraging that a company such as Budweiser takes an active role in the improvement of the communities it services and not placing its efforts solely in the interest of profits.
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