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The nature of sponsorship in the sports industry
The nature of sponsorship in the sports industry
Sports sponsorship literature review
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In the past year, the NBA has been thinking about following suit with the English Premier League by gaining sponsorships with companies. With these sponsorships involves putting logos on jerseys. The NBA has three different jersey designs in mind, and all of them have the corporate logo on it; either in the middle, dominating the shirt, on the lower front of the shirt, or a small shoulder patch on the front of the jersey. The financial gains that these sponsorships have potential to make the NBA, ranges from 1 to 20 million dollars a year. Is this a good or bad idea for the NBA or any other pro sport league? Corporate logos on jerseys have many positive effects. One of them being the revenue gained just by putting a company’s name on your team’s jersey. For example, EPL teams Manchester United, Liverpool, and Manchester City all made 32.6 million dollars in 2011-2012 from their respected sponsors. If pro teams in the United States did this, imagine the amount of money they will make in the first year. That large amount can only grow from then on. Logos on jerseys not only ...
Team mascots that depict a certain type of group is wrong and should be changed. It is degrading and hurtful to far too many people to keep them from staying the same. Native Americans or any other race or ethnicity should not be stereotyped in a way that degrades them in any way. All teams that have mascots that are named after a certain race or ethnicity should be changed.
Here’s some reasons why people say yes the mascots are offensive. Going back to what I said about the Washington Redskins, Redskins is a derogatory term towards the Native Americans like how the N-word is towards African Americans. Studies show that it can create a hostile learning environment in schools. Some believe that if the mascot offends even one person that we should all listen. Logos in professional sports like the Cleveland Indians with the added features to the logo and has caused a lot of conflict in
Ever since the beginning of pro football there has been mascots and different team names. Nobody ever cared of how the mascots looked or acted or what the team names were really about. Now in a world of racism and discrimination that all changes. The mascots are all of a sudden racist and team names counted as poor representation.
Out of all the problems and worries in the world people are really concerned about team mascots. Many people believe that the mascots of the redskins and the chiefs are offensive. These people want to change the names . Why would you change a part of a teams history ? Theres no point. ¨Offensive¨ sports team names should not be changed because it would be too expensive , it would anger fans , also it is apart of team tradition .
Times have changed - what was acceptable 30 years ago may not hold up in today’s world. Racially offensive mascots have created division - not unity. If teams like the Indians, Braves and Redskins were to change their names and update their branding, they could potentially benefit more than by holding on to offensive, outdated traditions. Why would a professional sports organization settle for fewer fans, less revenue, and an image that offends its own citizens? By...
Teams in every sport, at every level of competition, have a mascot. It is the mascot that represents the competitive spirit and team identity, motivating players and fans alike. Does the symbol chosen as a mascot have any impact on whether a team wins or loses? Unlikely. But the choice of a Native American mascot continues to ignite debate and controversy among athletes, fans and alumni, as well as those people who might otherwise be disinterested in sports. Why all the controversy?
The Merriam-Webster dictionary defines mascot as, “a person, animal, or object used as a symbol to represent a group (such as a sports team) and to bring good luck.” Hopeful sports teams around the United States rely on their mascots to bring in positive energy as motivation to help win the game. The mascot often serves as the face of a team, and acts to define the team’s character to their opponents. The mascots represent the community that the team belongs to, and that is a big role. When a mascot is offensive or isolates a particular group of people, the mascot can also bring negative attention to the team. The negative publicity will often result in a mascot change.
While the coaches of these sports teams are benefitting greatly the players still receive nothing. The coaches are receiving way too much. One of the main points about the unfairness of coaches compared to players is that the coaches are allowed to advertise while players are not. The coaches receive very generous compensation for advertising, so why is it a big deal if a college athlete is being paid for being in an advertisement? Coaches are able receive huge deals from companies, and can make way over one million dollars a year. The only way college coaches are able to receive all these deals from shoe companies and others are by how the players perform. When the coaches have players that per...
...d it to establish a brand image characterized by authenticity and quality. Moreover, they came up with a more enduring concept of ‘comfortable, sweet-wicking gear’ which help the perception of the Americans on athletic clothing. UA also managed to convince former team mates like Eddie George to wear its shirts. This strategy worked well, for it enabled the shirts to gain further and wide exposures.
Additional studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors that ensure differentiation from entrenched competitors (if the competition all uses blue, you 'll stand out by using
The controversy the NCAA has faced over this issue is plentiful and heartfelt, with opposing sides having countless arguments. These arguments are so polarizing, that you cannot be indifferent to the problem at hand, unless you are not a sports fan, in which case this article will not be totally devoid of interesting things. It will contain the argument for basic human decency, giving a person what is fairly owed, and remembering who brought you the fruitfulness of a multimillion dollar business. The NCAA has time and time again given weak arguments in favor of not paying the athletes. These involve saying they cannot afford to pay the athletes to simply not even paying them at all even if the use their likeness. Several current NBA athletes
Nike is one of the most influential businesses in the world today. According to Forbes.com, Nike is the twenty-fourth most valuable brands in the world and it carries over in the way they advertise. The popular swoosh sells itself, but the media plays a valuable role in how they get their message to the public. When analyzing a few print advertisements, we see how the messages are communicated and how the media interprets what the advertisement means.
Little do they know that just being an athlete, they assume a greater part than simply being themselves. What they do, say, watch, and speak can make an impact on their image. Athletes have always been held to a higher standard. They are the reprehensive of their school. Every time they throw that jersey on they step onto a stage. Wearing it proudly through out the school, community and on the field, the name of their school runs across their chest. They must uphold a positive image because what they do speaks for their team and city.
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
Sports are one of the most profitable industries in the world. Everyone wants to get their hands on a piece of the action. Those individuals and industries that spend hundreds of millions of dollars on these sports teams are hoping to make a profit, but it may be an indirect profit. It could be a profit for the sports club, or it could be a promotion for another organization (i.e. Rupert Murdoch, FOX). The economics involved with sports have drastically changed over the last ten years.