Consumerism In The Great Gatsby

670 Words2 Pages

The 1920s were an thrilling time in American history, as the economy was booming with the rise of the stock market and mass consumerism, which can be seen in The Great Gatsby by F. Scott Fitzgerald. Following WW1, America experienced a great economic boom which brought an increased demand for American goods and rapid industrial growth. A strong part of the economy was the rise of stock market investing. Stocks were seen as a fast way to make money, and could be bought on margin- meaning a person wouldn’t pay full price for the stock at first. Even middle class Americans could purchase stocks this way. Mass consumerism had taken American society by storm, with new products flooding the market. Americans had new beliefs about money- they wanted …show more content…

Scott Fitzgerald, aspects of the 1920’s economy are present and reflect the time period. Nick Carraway sells bonds and is a part of the stock market business, a booming industry. The main economic theme in the book, however, is the great mass consumerism and affluence of the characters. Nick lives next door to Jay Gatsby, who resides in a large mansion, and Tom and Daisy in East Egg, who are also enormously wealthy. Gatsby hosts elaborate parties, putting great amounts of money into them, because he believes, in a way, that happiness can be bought that the extravagant parties will ultimately bring Daisy to love him. He spends money in what can be considered a careless and superfluous way, though often for a good cause. For example, when a guest tore her gown on a chair at one of his parties, he readily offered to buy her a new one, purchasing the same two hundred and sixty-five dollar dress for the woman. He uses his wealth to buy people’s affection. This is in contrast to the “old money” of Tom and Daisy, who, although wealthier than Gatsby, are not as flashy about their great affluence as Gatsby, and buy less into the mass consumerism trends. F. Scott Fitzgerald uses the theme of wealth in The Great Gatsby as a criticism of society at the time. From the start of the novel readers are presented a negative impression of the rich, portrayed as being arrogant and judgmental: “Whenever you feel like criticising anyone… just remember that all the people

Open Document