Comparing Let's Drink By Van Den Bulck And Van Gorp

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Hilde Van den Bulck and Van Baldwin Van Gorp’s article, “Let’s Drink and Be Merry: The Framing of Alcohol in the Prime-Time American Youth Series The OC.” (2008), observes the stigma of alcohol consumption on television and how viewers perceive this. Van den Bulck and Van Gorp back this claim up with a study that counted how many times characters from the OC drank, why they drank, and how the active or passive form of drinking was seen by the audience. Both authors’ purpose is to show that while alcohol consumption is present on television, its presence is not significant enough to convince viewers to consume it. According to the language used in the article, Van den Bulck and Van Gorp are writing to an audience, which includes data analysts

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