Starbucks has become a global coffee brand. Its position in the market has revolutionized the way people perceive and consume their coffee. It is estimated that Starbucks has over 87,000 different combinations of coffee, which offers the widest range of coffee brands in the world.
Company Overview & Mission
Company Background
Starbucks opened its doors on March 30, 1971 in Seattle, Washington (SC. 2014). The company was started by three students from University of San Francisco. Originally the company was named Pequod and later renamed whaling ship and Moby-Dick (SC. 2014). However, these names were rejected by the pioneers of the company and they had to come up with a name that was relatively consistent with the business.
Past Strategies and Key Factors
The first five years were critical in the progress of the company and thus the need to concentrate operations at 2000 Western Avenue (SC. 2014). Once the brand had picked pace in the market, it was relocated to 1912 Pike Place Market. Apparently, the company’s concentrated on selling roasted whole coffee beans to hotels and companies around rather than brewing coffee at their facilities. Reduction in revenue generated led to the company’s decision to expand its production through diversification. Between 1982 and 1990, the company experienced rapid growth (SC. 2014). This revenue enticed investors to invest in the company leading to the company offering IPO (initial public offer) in June 1992. The IPO generated $ 25 million, which was instrumental in the company opening twice as much stores as there were initially.
Following a successful IPO, Starbucks was able to embark on rapid expansion in Tokyo, Japan in 1996 and United Kingdom in 1998 (SC. 2014). Over the year...
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...tation teams who will treat the proposed approaches as project with a concise rollout timeframe.
Works Cited
Lee, K. (2011). Case study: Starbucks Coffee. Retrieved May 21, 2014 from http://www.slideshare.net/vincentwfnb/starbucks-15242339#
Shahi, T., Omar, J., Aufscla ̈ger, M., Schmerling, T. & Gassner, S. (2007). Case Study Report: How Starbucks Corp. should improve its business. Sydney: Macquarie University.
Starbucks Corp [SBUX]. (2014). Morning Star. Retrieved May 21, 2014 from http://financials.morningstar.com/ratios/r.html?t=SBUX
Starbucks Corporation [SC]. (2014). Our Company. Retrieved May 21, 2014 from http://www.starbucks.com/about-us/company-information
Thompson, A., Peteraf, M., Gamble, J., & Strickland III, A. J. (2014). Crafting and executing strategy: The quest for competitive advantage; Concepts and cases. (19th ed.). New York, NY: McGraw-Hill.
Starbucks Diversity Audit
1239 Words | 5 PagesHistory and mission statement Starbucks opens its first store in 1971 in Seattle. WA. From the very beginning it offered the coffee on highest standards to please customers. In year 1982 today’s CEO Howard Schultz joined Starbucks as a director of retail operations and marketing. Since that time the company started to grow rapidly.
Starbuck’s Strategy and Internal Initiatives to Return to Profitable Growth
1310 Words | 6 Pages2014. Starbucks Corporations, Fiscal 2013 Annual Report. Retrieved from… http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
Starbucks: A business model for success now and in the future
1470 Words | 6 PagesFast Company.com Retrieved from http://www.fastcompany.com/magazine/84/starbucks_schultz.html Robbins, S.P. & Coulter, M. (2012). Management (11th ed.). Saddle River, NJ: Prentice Hall. Starbucks Corporation.
Orin Smith CEO Starbucks
1379 Words | 6 PagesThe future of Starbucks now presides with new a CEO, James Donald. Works Cited ElBoghdady, Dina. “Pouring It On? The Starbucks Strategy? Locations, locations, locations.” The Washington Post 25 Aug. 2002: H.01.
Starbucks and Leadership Traits
1655 Words | 7 PagesBusiness ethics and compliance. Retrieved from http://www.starbucks.com/about-us/company-information/business-ethics-and-compliance The Wall Street Journal. (2013). How to Develop Future Leaders. Retrieved from http://guides.wsj.com/management/managing-your-people/how-to-develop-future-leaders/
Target Market Analysis of Starbucks
2718 Words | 11 Pages[Accessed 20 April 14]. Nithin Geereddy. 2013. Strategic Analysis of Starbucks Corporation. [ONLINE] Available at:http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf.
Starbucks SWOT Analysis
1431 Words | 6 PagesSTARBUCKS: MAINTAINING A CLEAR POSITION. Journal of the International Academy for Case Studies, 18(3), 39-57. Retrieved March 29, 2014, from http://search.proquest.com.proxy.davenport.edu/pqcentral/docview/1037815154/F93C2836F2E04403PQ/2?accountid=40195 Starbucks Corp.. (n.d.). SBUX Annual Income Statement. Retrieved March 29, 2014, from http://www.marketwatch.com/investing/stock/sbux/financials
Starbucks: The Best Coffee Around
1237 Words | 5 PagesStarbucks Coffee International. N.p. : Starbucks, 2013. Web. 5 Feb. 2014. www.starbucks.com/business/international-stores>.
Starbucks Brand Development
1192 Words | 5 Pages(n.d.). Starbucks Coffee Company. Retrieved September 10, 2011, from http://www.starbucks.com/responsibility/learn-more/goals-and-progress
Moby Dick by Herman Melville
1232 Words | 5 PagesCPX Interactive, 24 June 2010. Web. 22 Oct. 2013. Gamble, John E. & Thompson, Arthur A. "Starbucks Corporation."
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