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Compare and contrast coca cola and pepsi essay
Compare and contrast coca cola and pepsi essay
Compare and contrast coca cola and pepsi essay
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For more than a century now, two major companies of soft drinks Coca-Cola and PepsiCo have been battling. Both companies have very long history in inventing, advertising, and selling their soft drinks. The birth of Coca Cola began in May 1886 when the first coke formula was invented. It was invented by a pharmacist who lived in Atlanta, Georgia called John Pemberton as drink at soda fountains. The name of the drink “Coca Cola” was a suggestion given by Pemberton’s bookkeeper Frank Robinson (Bellis). Pemberton wanted his invention to bring him commercial success, however, Coke did not do well in its early years (Martin). The man died in August 1888. After Pemberton’s death, a business man named Asa Candler bought his formula for $2300 and rescued his Coke business (Bellis). In 1891, Candler became the sole owner of Coca-Cola (Martin). Coca-Cola became one of the most popular fountain drinks in America by the late 1890s (Bellis). However, Pemberton would never see this commercial success he had been looking for during his lifetime since his life ended in 1888 before Coca-Cola became popular. After the 1960s, soda fountains became less popular and coke began to be sold in bottles. On April 23, 1985, the “New Coke” formula was released (Bellis). The Coke we drink today is the “New Coke” that comes in bottles. The birth of Pepsi cola began in 1893. That was when the drink was first invented by Caleb Bradham, who was also a pharmacist, but lived in New Bern, North Carolina. The drink was named “Brad’s Drink” and was sold in Bradham’s pharmacy. It was renamed “Pepsi Cola” in 1898 when pepsin and cola nuts were added to the drink’s formula. The new name was trademarked in 1903. Bradham had succeeded in selling his drink for seventeen ye... ... middle of paper ... ...May. 2014 Bellis, Mary. “The History of Pepsi Cola.” About.com. About.com, 2014. Web. 8 May. 2014 Bhasin, Kim. “Coke Vs. Pepsi: The Story Behind the Neverending ‘Cola Wars’.” Business Insider. Business Insider Inc, 4 Jan. 2013. Web. 13 May. 2014 BusinessInsurance. “The Cola Wars.” Business Insurance.org. Business Insurance Quotes, 2011. Web. 17 May. 2014. D’Altorio, Tony. “Coke vs. Pepsi… Are the Cola Wars Finally Over?” Investment U.com. The Oxford Club, LLC, 26 Feb. 2012. Web. 17 May. 2014. Martin, Jeff. “The Invention of Coca Cola.” Interactive Media Lab. MPI Media Group, 2001. Web. 12 May. 2014. Mertz, Richard. “7 differences between Coca-Cola and Pepsi.” ThingsYouDidn’tKnow. Genesis Framework, 16 Sep. 2013. Web. 17 May. 2014. Lubin, Gus. “Here’s The Real Difference Between Coke and Pepsi.” Business Insider. Business Insider Inc, 19 Dec. 2012. Web. 17 May. 2014.
The industry is concentrated, with a few major companies owning the majority of brands. The Coke vs Pepsi rivalry itself is very intense. Market growth is not as high as it once was, and the market appears to be fragmenting because of obesity concerns and the need to develop more nutritious offerings
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
The Coca Cola Company was founded in 1886 in Atlanta, Coca-Cola Organization is the universe's drivin maker, advertiser and merchant of nonalcoholic refreshment concentrates and syrups, used to create more than 230 drink brands. It is likewise the universe's most comprehensive brand. It has just wandered provincially out of Atlanta to different conditions of United States since the late 19th century and its mark from bottle was first fabricated in the mid 20th century to separate themselves and guaranteeing the real Coca-Cola. Despite the fact that the organization developed quickly and thundered into some European nations amid the 1900s, its quality overall developed quickly, simply after World War II. After quite a long time, the organization
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck. "In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ...
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
As we all should know, PepsiCo is one of the world’s leader in convenient food and beverages. PepsiCo shares are traded worldwide and particularly in NYSE (United States). PepsiCo is in the same line with Coca cola and Cadbury Schweppes as the dominating beverage companies. PepsiCo has successfully built a great brand name rivaling with coca cola, probably because PepsiCo unlike coca cola has its own bottling companies. With a competitive strategy based on differentiation rather than cost leadership like its fellow competitors PepsiCo invests highly in new packaging, flavors, formulas to outsmart their competition. Founded in 1919, producing a variety of sweet and grain-based snacks, carbonated and non-carbonated
Pepsi shifted its focus from a beverage company into a food and beverage company when it merged with Frito-Lay in the mid 1960s. Frito-Lay was also a product of a merger between two dominant snack food companies, the Frito Company and the H.W. Lay Company. In...
Their advertising techniques set them apart as Coca-Cola still seems to market themselves as a “classic” company, and Pepsi seems to be more interested in modern methods market themselves. I am not discrediting anything that is classic, but as the world continues to grow and innovate we must move with it, if we continue to live in the past we will be left behind. Coca-Cola’s included image of Marilyn Monroe, a “classic” icon, and Pepsi’s included image of Beyoncé Knowles, a “modern” icon proves this point, which is why would Pepsi’s advertisement is more effective at attracting
Throughout their history, these are two constantly competing companies, fighting for total control over a shared market. In 2010 Coca-Cola and PepsiCo had a combined 72.3% of the U.S. market share for carbonated soft drinks (Esterl, 2011). While there is still some outside competition, these two companies have quite the stranglehold on their particular market. This leaves them to battle it out with each other on a constant basis. They seem to match each other step for step in their marketing strategies as well as their new product lineups. At this point, they almost seem to fight just to make sure they don’t fall behind the other. You could swap the labels on all of their products and probably struggle to determine which one belongs to which company.
The two companies produce beverages in form of soft drinks, the products are more or less the same in the way they are produced and the purpose they serve but differentiated in packaging and branding in order to woe customers. Each company has in the past invested a greater fortune for television televisions advertisements using prominent musicians like Michael Jackson, Deon, Britney Huston, One Direction, other re-known people and celebrities with an objective of outdoing the other company in order to get the Highest market share as well as gaining the market dominance. This competition is famously known as Cola Wars. Each company has innovatively tried to come up with a different method of promoting their products including gifts and presents but this has not been achieved without challenges.
Coca-Cola is a name that is known across all seven continents. Coca-Cola is one of the largest beverage companies in the world. It all started back in 1886 when Dr. John S. Pemberton became curious and creative which led him to make a unique soft drink. He created a flavor of syrup. He made a syrup from sugar and then combined it with carbonated water and created the first ever Coca-Cola. Dr. Pemberton took his combination of syrup and carbonated water back to his home time Pharmacy, Jacobs Pharmacy, where they tasted the combination and thought it was “excellent.” They then began to sell the new product for five cents a bottle.
PepsiCo: The history of a successful business empire PepsiCo is a worldwide corporation that mainly produces refreshments and focuses on the food market. According to PepsiCo “Pepsi was introduced as ‘Brad's Drink’ in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi Cola in 1898” (par. 1). The adage of the adage. Pepsi is one of the favorite companies of American Citizens because it has merged with other products, it is one of the most profitable organizations in America, and their products are popular amongst the American population.
Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...