Classic Airlines Case Study

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Recommended: Market segmentation for budget airlines

Issue: Lack of motivation in the organization
Introduction
The current global competition among businesses has attracted an environment where companies and organizations must devise all the possible ways in order to make the most of the profits and also ensure growth by concentrating on strategic marketing methods (Smith et.al, 2015, p.5). Classic Airlines has a chance to change the general perspective of the airlines business. In order to guarantee its success, Classic Airlines must be in a position to suitably predict the market capacity and the impending demand, by forming long-term marketing goals.
Classic Airlines
Classic Airlines has been facing managerial issues. Both the external and internal marketing departments have not been capable …show more content…

Therefore, a services company such as Classic Airlines needs to guarantee that employees of the company have the right attitude, abilities, commitment and most importantly the motivation required to meet client prospects and ensure customer devotion. This notion submits that employee growth thru staffing, performance, communication, training, supervision, and leadership are vital to the overall achievement of service companies (Tokhi, 2009, …show more content…

As a form of an end game for the company, it should ensure that it has acquired a huge market share while at the same time consider providing motivations for using their services or flying with their airlines. The notion of market attraction is actually a huge target market with very high development and real consumer needs (Tokhi, 2009, p.14). Therefore, cross-functional teams can be made as a way of ensuring that the employees are united.
Identifying and Assessing Risks
Classic Airlines should predict the market prospects and impending demand, evaluate the competitive scenery and client buying behaviors, as well as identify the present and future client needs keeping in mind that the employees also form the backbone of the company. Additionally, the company must be capable of forecasting the impending demand through the use of marketing research as an intermediary for evaluation (Dumbravă et.al, 2013, p.

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