Chipotle Fast Food Chain Analysis

670 Words2 Pages

With health problems such as diabetes and obesity on the rise has led many to blame the fast food industry for their unhealthy menus (Schlosser, 2012). Cheap and convenient food in nearby locations have become common stops for many people who indulge in the food and I am no exception. Fast food does come at cheap prices, but that doesn’t mean that they have to be unhealthy or lack organic ingredients. Today more establishments put effort into creating healthy fast food with quality ingredients that can contribute to improved health (Bittman, 2013). While fast food establishments have adapted healthier items onto their menus I am still skeptical of salads from Burger King or McDonalds. Even with these healthier choices many still see many fast …show more content…

The Chipotle fast food chain serves Mexican dishes that put Taco Bell to shame. One reason how Chipotle asserts their dominance is through their ingredients. The use fresh produce and meat from free range animals (Chipotle, 2011). Chipotle started small but gained large amounts popularity with their creative open kitchen set up that was quite a sight for costumers (Chipotle, 2011). Establishments such as these go against the norms of fast food restaurants by offering healthy meals to the middle and lower class (Bittman, 2013). If I find myself going to grab a healthy meal I now have a choice between a salad from McDonalds or a salad from Skinny Fats, with the latter being the preferred choice. Many consumers like the shift that the fast food industry is making towards being healthier since the trend of organic and healthy food is on the rise (Bittman, 2013; Schlosser, …show more content…

As previously stated I have had experiences with this trend by eating foods off healthy menus from places such as Skinny Fats or Bronze Cafe. I see why the trend is gaining a popularity after eating some of the food. The food taste just as good if not better and the places can serve tofu that taste like a burger. This creativity adds to the appeal of the organic food trend and leads to the creation of restaurants like Lyfe Kitchen (Bittman, 2013). The creativity can appeal to a variety of people from all lifestyles. Places that specialize in vegan food still attract carnivore eaters due to the taste of the food and creativity is shows. If more restaurants like this were to open up I would be interested in seeing the variety of food theses restaurants provide and I suspect many others would be interested as well. Not only are these types of restaurants on the rise, but places like McDonalds are no longer among the top ten favorite restaurants of Millennials (Bittman,

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