As we have discussed in previous posts, you can reap fantastic benefits by joining a gym and making it part of your routine. You've probably already decided in favor of a membership if you are here reading this. As usual, you must be aiming for that cheapest offer if you are new to fitness facilities. Here comes the advice you need in this situation- don't give in.
Are cheap memberships really worthy to buy?
Cheap memberships are tempting without a doubt, but the gyms don't have them there just to fill the 'empty seats'. There could be some problems with the cheapest offers if you are truly looking to improve yourself and hope for the best when joining the gym. There are aspects that may hamper your progress. Or, it could happen that you find yourself stuck
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Some gyms offer low rates if you sign with them for a year or even two, which is a lot. It's a simple trick that makes you feel happy that you pay a lot less, but nobody guarantees you will like it. What they gain is a member who pays for many, many months of using the facility. What if you decide it's not the right place for you? For this reason, it's best to just go for those one-month memberships until you are certain you found the right gym for you.
Most such spots offer test months, so each client can make a decision without feeling any sort of pressure. It's the only fair way to go, much better than tricking people into paying for the long term and getting stuck with a membership.
Other issues refer to a lack of adequate fitness machines, weights and other needed equipment. A gym doesn't only need to have 'some' devices or pieces of equipment. It is required to ensure real diversity, so that everyone can tailor a great fitness routine, just as needed. Make sure the chosen gym has all the things you require for your fitness routine or
Customers usually make decision of purchase by comparing the “value” of a product or service, which can be looked as the benefit–sacrifice ratio. Many customers find the prices of most health club and gyms too high because they see little value in some of extra amenities, in other words, they find that the benefit they receive is not valuable, comparing to the sacrifices they make; in this case, the benefit-sacrifice ratio in this case is pretty low. Therefore, Planet Fitness offers good value membership, which means high benefit-sacrifice ratio for customers, comparing to other major gyms.
A major threat to the business is the fact that UW-‐Oshkosh students already pay for a gym membership that is included in their tuition. It is important that we do everything possible to promote Planet Fitness and draw this group in. We will minimize this threat by offering student discounts and gearing our promotions towards the younger demographic.
facility. All of the gyms are up to date with the newest equipment and free weight.
The founder of Crossfit, Greg Glassman, has made “possibly one of biggest fitness trends in the world” (Wang, 2016). As it has been introduced to over “120 countries,” it has given other fitness centers such as the Rock Island Fitness and Activity Center a run for their money (Wang, 2016). I, myself, was involved in the Crossfit community and very easily became hooked to the workouts, meal plans, and the overall mindset of program. When becoming a member at a Crossfit gym, individuals gain all of the benefits and more that you would if you were to belong to a gym such as the RIFAC. Crossfit is such a popular trend in today’s world because the workouts are already designed and a meal plan is provided. In a sense, this Crossfit membership allows individuals to do little to no work. This corporation has caused many Americans, including myself, to switch from the normal gym setting and jump on the current Crossfit trend. As Glassman had previously stated, Crossfit has "broken the back of the fitness industry" (Wang, 2016). When I started doing Crossfit, I kept my membership at the Rock Island Fitness and Activity Center, but to no surprise only attended the Quad City Crossfit Motown. If this community of Crossfitters continues to grow as rapidly as it has over the recent years, it could continue to become a huge threat to facilities like the Rock Island Fitness and Activity Center. If enough people were to switch their memberships to fitness centers like the RIFAC, YMCA, and Planet Fitness to local Crossfit communities the amount of money these fitness centers would lose could put them out of business. Due to everyone’s interest in Crossfit, they would not be making enough money to keep their facility safe, up to date, and appealing for all of their amenities. The Rock Island Fitness and Activity Center would not be able to treat all their risks because of the loss in business and lack of money. As I
The Health and fitness industry have many ethical issues involved which was very interesting to me. I have never purchased a membership at a health club, but from the reading I learned a lot about how they operate. It amazed me that health clubs push their sales representatives to get 200-300 new members a month (Amend, 1992). This is a large amount of people for such a short amount a time, which means some members are not fully aware of the fine print of the membership agreement. Also the reading mentions that more than half of instructors at these clubs do not have valid certification (Copeland et al, 1988),. This is unethical because the members pay each month for the service of a qualified staff member to assist them in exercise and fitness. Safety of the members could also be at risk working out with a non-qualified trainer. Learning how these companies do business make me want to hold off as long as possible to join a gym.
A gym as defined by the Oxford Dictionary states that it is a “membership organization that provides a range of facilities designed to improve and maintain physical fitness and health.” Within our society, the culture of a gym or health club is comprised of those who wish to maintain their physical health, as well as form a bond for like-minded people to support one another with their health goals within a shared environment. I have chosen to observe and understand the culture that embodies the Westford Regency Health Club, a local Massachusetts gym with higher than average membership pric es and a higher end reputation in comparison to the average franchised gym, such as Planet Fitness. I chose this particular gym for the sole fact that it is labeled as a “health club,” rather than a gym, which brings about the notion that it is somehow superior in regards to its facilities and membership privileges. For my research, I used an inductive method including participant-observation, as well as field notes gathered from my visits as a new member.
When it comes to choice of where to workout it is a complete personal preference. Some people do not like the thought of people staring at them or watching them workout because they are not at the place they wish to be at yet. This is only one other thing that sets people in this discourse community apart from themselves. In some instances, this can become a disadvantage for the person pushing towards a specific goal. Certain goals can be pushed to the side or completely forgotten about because of the discomfort people feel placing themselves in a place like a gym for the first time.
In the "The Planet Money Workout" podcast, it explains how people think they workout much more than they do. This is because gyms tend to trick us and manipulate us, and this usually leads us into buying memberships. Gyms love when people have memberships, but they love it even more when those people do not come to the gym. So if gyms make their prices low they will not be losing money because most of their customers do not even go to the gym. If someone buys a membership but does not actually workout then the gym has less to maintain and pay for, so they are saving money. People use opportunity cost in deciding to buy a membership or not. The low price is the cost, but the benefit is getting that "dream body". Gyms have a lot more members
With America’s obesity rate on the rise a CrossFit gym that welcomes beginners, thoroughly teaches and explains each exercise and can offer a group atmosphere that’s welcoming to individuals who have never worked out before could help decrease the obesity rate. The group aspect of CrossFit is beneficial because it’s a motivator to keep attending workouts and to reach the goals you have personally set. Attending a CrossFit gym could also be a motivator because not only is the coach pushing them to get through the workout but the other members of the class are pushing each
Estimated market share: 3.6%. With over 700 fitness clubs in North America, LA Fitness emphasizes multipurpose sports facilities that frequently include swimming pools, basketball courts, racquetball courts and indoor tracks alongside traditional weightlifting and cardio equipment. Founded in 1984 and headquartered in Irvine, California, LA Fitness operates 30 locations across Canada. The company consistently ranks in Club Industry Magazine’s Top 100 Health Clubs rankings and according to this list, is one of the only global fitness companies that generate over $1.0 billion in revenue. As an upscale fitness club, LA Fitness commands a relatively high market share when considering that they only have 30 locations
Sassatelli, Roberta. 2010. Fitness Culture : Gyms and the Commercialisation of Discipline and Fun.Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan.
As the media bombard the American public with unrealistic images, a new obsession with fitness has hit the markets. With more and more people aiming to lose weight, the fitness industry has been pressured to accommodate the high demands for efficient and entertaining workouts. This greater variety of work-outs hitting the market is a result of the diverse types of people who are trying to get in shape. Health clubs are no longer only for those 20-30 year olds who are in competitive training or those who need to be fit as a job requirement. Instead, these facilities are now packed with people of...
The competition between the different exercise protocols for space highlights the struggle for each group to garner valuable resources to enhance their training routine. Next, the gym showcases social laws that everyone adheres to such as cleaning equipment, avoid gawking at others, and sticking to your respective workout space. Consequently, when a deviance to any of these laws becomes apparent the gym society swiftly acts to correct the action with disapproval and guidance for corrective actions. Finally, the gym truly embodies cultural pluralism during this hour long viewing people work together, conversant, and encourage one another regardless of their ethnic background. Since examples are highlighting social concepts, let’s move
...things like Hamburger or sausages, than to peel and boil potatoes, cook vegetables and make a meatloaf. Finally, poor people don’t have enough money to join fitness centers. Fitness centers as everyone knows, cost a lot. Especially that he or she needs a personal trainer, which will also coast them much more money to pay. In addition to that, anyone who joins a fitness center needs to go on a certain diet, and this means those poor people need to buy healthy special food, which they certainly can’t afford.
To be able to understand that some people like going to the gym, some don’t, some people like to run and others not so much. As a profession in training, need to understand other peoples needs and desires when it comes to any physical activity. For one I use to have a trainer before in which I would always be asked on what I want to work on and what are the things I don’t do as much. This can be related to our self development and how we learn to like a certain activity even if before we never used to like it. It is important to understand the customers circumstances as well as their drive to work towards an attribute or a goal of theirs. Our physical activity preferences can relate to our past experience, maybe people got injured and don’t like doing a certain workout again. There is also the idea in which the activity isn’t for them in all honesty, it just comes down to preference and our likes and dislikes. That is why it is huge for us to understand other’s perspectives on physical