Consumer buying behavior in online shopping Abstract: Introduction: Everybody in the world is a consumer by knowingly or without knowingly. Everyone consumes everything for their use. Consumer is nothing but the person who buy the product for consumption. Today's trend is to buy in internet because technology has been developed through internet for past two decades. Not only youngsters but even adults show interest towards online shopping. As there is no use to go out and buy things people
They are the decision makers. The behavior pattern of the Indian consumer has undergone a major change in the organized retail sector. The consumer landscape is changing very fast. Occupational changes and penetration of media have caused a significant change in the way the consumer lives and spends his money. Consumer now wants to eat, shop and get entertained under the same roof. Consumers today see an exciting explosion of choices, new categories and new shopping options and have increasing disposable
The Effects of Changing Technology on Shopping Trends and Social Behavior of Customers 1.1 Application Area Retail 1.2 PESTLE Perspective Social 1.3 Research Topic Question How has technology changed and affected shopping trends and the social behaviour of customers? 2.0 Preface/Abstract The purpose of this report is to analysis the PESTLE analysis; this report will contain one context of an Application Area, and then choose a research question based on both. In this
of consumer behavior has become essential and quite complex.Consumer is a person who desires,needs and requires marketing components in their capacity as buyer. Therefore,consumers are the kings of markets.According to Yakup D etc al, 2011 researcher found that marketer may influence their buying behaviour but not control.Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer.Moreover,consumer behavior is the study
A STUDY ON GROWING IMPORTANCE OF ONLINE SHOPPING CHAPTER 1 1.1 INTRODUCTION The trend of online shopping has increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet. Through electronic marketing and internet communication
today; one of those being online shopping. Online shopping began in 1979 and was invented by a man named Michael Aldrich. Michael invented online shopping to enable online transactions between consumers and businesses. Although shopping in stores has been the number one way for Americans to shop all of these years, shopping online has made a big impact on our culture by making advertising sway consumers through marketing, lead us to copy others, cause impulsive behavior, and succumb our moods. We are
involving huge scale of community. E-commerce is no longer something new in other part of the world including Malaysia as well because online shopping habits is growing rapidly in Malaysia. The present of online shopping give consumers another great alternatives to shop, instead just traditional way, which is brick and mortar. By adopting to online shopping is to take the benefits it can offer to the users, such as avoid long queue to make payment, and so on. Online advertisement growth along with
The broad objective of the study is to understand consumer behavior towards organized and traditional grocery retail stores and to find out the consumers satisfaction level from organized retail stores as well as traditional grocery retail stores. To make a detailed study on the effect of shoppers’ demographic, geographic and psychographic dimensions, and these variables would lead to a better understanding of consumer retail buying behavior across these formats. The primary data was gathered
WHAT IS CONSUMER BEHAVIOUR? Consumer behavior is the study or the art of how people buy, what they buy, when they buy and why they buy. It refers to the actions and all the decision process of people who purchase goods and services for personal consumption. Consumption can be in any form and anywhere. WHY IS IT IMPORTANT? Production Concept (consumers buy what is available than what they really want) Product Concept (consumers will buy a product of highest quality, best performance and most features)
crime we are all guilty of…spending time shopping on a website, finding products and hitting the ‘add to cart’ button, only to not go through with purchasing those products. Instead, items stay in the shopping cart only to never find their way to a loving home. That abandoned shopping cart is a lot like the “island of misfit toys,” in the Classic film, Rudolph the Red-nosed Reindeer, except the products left behind live on, “Cyber Island of abandoned shopping carts.” Why, oh why, do people not go