Celebrities Influence Celebrities

“Are celebrities more influential than a public health campaign.”

Celebrities are powerful in captivating the populations attention on their chosen f issues, they can amplify a negative issue that they feel is not being addressed enough. When celebrities endorse health promotions their status can allow millions of followers to understand a certain issue, allowing people to donate and raise awareness for the cause. However, this often causes an ethical issue. Many celebrities do not decide to do a promotion because they feel passionate about it, they are often driven by the money given by doing, while even the celebrities’ behavior away from the promotion defying the campaign’s initial purpose. Research has been conducted to find out if

Statistics found that In 2000 Katie Couric voiced the power of celebrity opinion when she advocated for colon cancer screening after the death of her husband. to prove her devotion to the cause Ms. Couric underwent a live, on-air colonoscopy on The Today Show following a weeklong cancer awareness campaign.The impact she had on the public, now known as the “Couric Effect” created a 20% increase in screening colonoscopies after her campaign. Another example is the Olympic cyclist Lance Armstrong’s diagnosis of testicular cancer, his influenced created a fashion statement of a yellow Livestrong bracelets which showed support for the battle against cancer. Since its creation in 2004, over 55 million bracelets have been distributed. Because of this, different colored bracelets for different types of cancer have been created to help raise awareness and funding of the cancer. (Gorynski,

He co-founded the anti-disease and poverty advocacy group ‘ONE’, and also created the organization ‘RED’. The organisations help to collaborate with businesses to combat AIDS, with according to Bono, raising between $180 million and $200 million a