Celebrity Advocacy Paper

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The last few years have seen a dramatic increase in the number of celebrities involved with humanitarian organizations. This essay considers the implications of the proliferation of these celebrity humanitarians. It argues that while celebrity advocacy can be a powerful force in bringing issues to the forefront of public awareness, there is a risk that the celebrity's involvement benefits their image more than the actual cause, and reinforces a power structure that further marginalizes those most in need of assistance.
The activities undertaken by celebrities in pursuit of humanitarian causes are referred to as "celebrity advocacy" (Brockington & Henson, 2014). Celebrity advocacy involves not only speaking out and literally advocating for …show more content…

Brockington and Henson believe that it "might be possible to win changes in development policy with an elite-oriented approach" (Brockington & Henson, 2014). Indeed, Huliaras and Tzifakis assessed the growing celebrity advocacy in world affairs and concluded that it generally has an overall positive impact. They cite the examples of Princess Diana, who played a crucial role in accelerating the Ottawa Treaty that banned the use of landmines, and Mia Farrow, whose intensive campaign against China contributed to a shift in the way the country worked with Sudan (Huliaras & Tzifakis, …show more content…

Cameron and Haanstra argue that, although the representation of development as sexy avoids portrayals of poor people in the global South as helpless victims, it presents an image of development in which the most important form of power is Western charity (Cameron and Haanstra, 2008). This tends to amplify the simplistic idea that developing countries are homogeneous and in need of benevolent celebrities to save them. According to Nigerian American writer Uzodinma Iweala, celebrity advocacy engenders the image of "a sexy, politically active generation whose preferred means of spreading the word are magazine spreads with celebrities pictured in the foreground, forlorn Africans in the back . . . Africans are props in the West’s fantasy of itself". (Iweala,

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