I wanted to create a marketing mix for the proposed cattle fountain. This will help you define your marketing options in terms of product, place, price and promotion – also known as the four P’s in marketing. We already know what type of product you are wanting to get into, cattle fountains, but there are factors to consider when engineering the prototype. How much capital do we want from each cattle fountain used? How will the advertising department promote this product? Who will they be promoting it too? These are all questions that are answered by developing a marketing mix. The product is the heart of the marketing mix. From what I have researched, there are several different styles of cattle fountains out there. We want to manufacture …show more content…
Like every other aspect to the marketing mix, there are factors that need to be considered. How are you going to get across to your target market? As I mentioned earlier, we want to target the smaller farms and ranches. We need to consider what would be the best way to advertise. Whether it be by advertising online, on TV, radio or billboards. With this target market, I believe advertisement on the radio, adds in the newspaper and in farm magazines would help get this product out successfully. When we get a dealer interested in selling the fountain, we will send brochures and information to them so it is readily available to the customer if a question comes up or they show interest in the product. As I mentioned earlier, it is important to promote your products at local tradeshows and farming conventions so potential customers can visually see the product and ask questions about it. This is a product that will be in more of a demand in the summer months so we will want to push all advertising and promoting at that time of year. It will be much more beneficial to the company to advertise the cattle fountain in the hot June, July, and August months then it would be to do so in December or January. This product will be a great attribute to the company and bring a lot of revenue if these guidelines are set in
People who run ten cows or ten-thousand cows are classified as ranchers. Whether they spend ten minutes or ten hours in the pasture, they are considered ranchers. No matter the type of cattle, the main source of income, or the knowledge of the industry, people who own cows, are ranchers. However, there are some individuals who are more knowledgeable about cattle than others when it comes to breeding and raising livestock.
Animal imagery is the most prevalent type of imagery throughout the entire play, with various different beasts used to describe and attribute key characters in the tragedy. It is the easiest and most convenient form of imagery, as animalistic traits can easily be projected onto people. This kind of imagery is often used to describe the natures of Goneril and Regan, and their conniving and vicious actions. Animals such as vultures or serpents are most commonly used to describe Goneril and Regan because of their greed and selfishness, and how these animals are commonly used to embody these traits: “Looked black upon me, struck me with her tongue / Most serpentlike upon the very heart” (II.iv.181-182). These comparisons are vital to the characters
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product. All the elements of the marketing mix influence each other. They contribute to the business plan for a company and if managed correctly, can give it a great success. In order to successfully master marketing mix, it needs understanding,
The marketing mix, which is basic to any organization, can be considered the ‘controllable’ variables that every business encounters. These controllable variables can be modified based on the uncontrollable variables (external factors found in Environmental Scan) that directly affect business operations. A company focuses on four elements in the marketing mix: Product, Price, Place, and Promotion, which are managed and coordinated through marketing programs in efforts to appeal to their target market. Marketers strive to understand what motivates consumers to purchase certain products. The marketing mix helps to break down some of these questions: What will consumers buy? How much will they spend? Where will they buy? And will they buy again?
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
In today’s world, there are many ways for a company to introduce a new product into the market. Tiger Tread, a new product from the National Chemical Corporation, is a great example. John Webster, marketing director, and Fred Farley, technical director of the company, knew that they had a very special product to introduce.
A fountain is a kind of waterfall which in most cases are usually artificial and are meant to create an eye
Although there are local stations that could potentially reach the target market, these consumers do not tend to utilize this media channel very frequently due to their active and busy lifestyles. Further, the price of using this strategy would be prohibitive when compared to other strategies that have a higher potential of drawing consumers in the local area. SNHU Pet Supply Store should focus the strategy for Farm to Bowl on a local promotion that spotlights the product features. That being said, this approach may warrant consideration as the product expands into a larger geographic
Overall, these are all marketing strategies that can be utilized both locally, and on a larger scale. Two additional factors must also be considered when using effective marketing strategies. Determining areas where marketing will be most effective, as well as methods to organize and keep track of existing, and new clientele are imperative to successful
Domestication of cattle occurred in two regions, the Near East and the Indian subcontinent around 10,500 BP. Taurine (Bos taurus), domesticated in the Near east, has been found to be connected to an original group of as small as 80 aurchos. (Bollongino, 2012). B. taurus (identify these cattle) These animals are very different than modern day domesticated cattle and did not exhibit some of the features of those modern cattle do such as smaller size and docile behavior.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
A marketing mix is what businesses use to detail the main functions of business marketing and do into further explanation as of how those functions influence the success or failure of a business. There are several different marketing mix tools, the four P’s is a very useful tool explaining the main functions of a marketing mix. A basic way of describing the marketing mix is the four P’s: Product,Place, Price, Promotion. A very important part of understanding how to use this tool is asking yourself questions that will help you understand each individual part of the marketing mix. Many people use this process to check their existing business to see if there are improvements to be made. The four P’s marketing mix system could also be used before starting a new business or offering a new product to give yourself guidelines on how to run your new business.
right places to get maximum exposure to potential customers? This would also include the suitability of the marketing and launching. of the product or service. The acceptability of the product, whether the risk of launching this product is acceptable to the company. The feasibility whether the product will work within the existing ice cream market.