Casino Trust Essay

Trust is one of the mans key decision-making criteria when meeting new people for the first time. I mean think about it. If you want to buy a house, select a new computer or even decide where to take your partner for dinner for that special occasion, what do you do? You ask someone for their advice. In the case of the house, you'll ask lots of people from a range or agents or realtors to friends and family. And of course, you are right too. It's a big outlay. It also affects your life experience. If you select the wrong house you'll be reminded every time you walk up to the front door.

What about those more personal experiences like dinner with your partner? Get the wrong advice and consequently pick the wrong type of restaurant for a birthday

The bottom line is that online casinos are losing thousands of customers every day.

Jon Hingston, the Customer Satisfaction Manager at Casino Genie, says, "Our survey of 2,500 online gamblers from over 100 online casinos shows that players want a more personal service. And one the key criteria of that personalized service is trust. Players want honesty and integrity. Sure this will cost the casinos more to manage but the upside will outweigh those costs. The survey figures show that players stay with a casino 5 times longer when customer service meets their expectation. So given this information what we now need to understand is how we can help casinos deliver this and fun experience too.".

So why does trust matter so much? We talking about hardened gamblers who just want to win money right? No. Hingston tells us, "The bulk of players are new to gambling. And there is a huge community of people who are put off by the complexity of the games, the language that we use is confusing and they feel out of their depth. If online casinos want to win advocates for the life they need to be 'your friend'. Behave like the friend at school who taught you the rules of baseball or English cricket without laughing at you. Then you can both enjoy the game