Case Study of Euro Disney

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Case Study of Euro Disney

To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ...

For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which the Disney reputation was built, with clean and well-operated theme parks helped Disney set new standards for efficient, friendly customer service in the theme park industry, with its parks becoming major international tourist attractions. When Disney expanded its theme park empire across the Atlantic, many expected Disney winning streak would continue.

However, when Euro Disney opened in Paris in 1992, the standard model of Disney theme parks, long considered to be a recipe for guaranteed financial success, soon ran into trouble. Tackling the many problems faced by Euro Disney operations has posed many new challenges to Disney, forcing them to reconsider their cookie-cutter standard model for success. For the Euro Disney theme park to survive, Disney must find ways to adapt their theme park model in a manner which preserves the best of Disney while more closely fitting the needs of the European market.

A HISTORY OF SUCCESS

Disney’s theme parks in the United States and Japan were models of success whose strong customer base made a significant contribution to the overall bottom line of the Walt Disney Company. After opening the first theme park in California in 1955, the Walt Disney Company opened two more parks in Florida and in Tokyo, Japan, based upon a succes...

... middle of paper ...

...oblems associated with the first phase in order to implement the lessons learned into planning the new phase of the theme park.

CONCLUSION

By taking the move of entering the European market, the Walt Disney Company has shown itself as willing to continue to boldly spread Walt Disney’s magical vision. The opening year stumbles of Disney’s European venture should not serve as monuments to failure, nor should they be buried and forgotten. They should be remembered as valuable learning experiences that help insure the magical experience of Disney will continue to be shared with many millions of new families around the world. The key to the survival of Euro Disney will rest upon the ability of the Disney to have the patience and flexibility to develop a successful model that merges the magic of Disney and the diverse mix of cultures found in the European market.

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