Cliptomania: An Overview
“The Cliptomania Web Store” is a case study which analyses the strategic challenges faced by the founders of www.Cliptomania.com. The Santos, Jim and Candy, developed the idea of selling clip on earrings when they discovered an underserved niche in the market place and subsequently established Cliptomania, LLC. When the Santo’s family started the company in 1999 they had little competition and managed to create a stable business with increased growth, despite the investment of little start up cost and a somewhat limited knowledge of the dot.com industry. Although recent profits have decreased significantly, Cliptomania has remained profitable and competitive in the market place.
Strategic Issues Faced
The Santo’s
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It was a learning experience, but they eventually found wholesalers who would create them their own line of exclusive earrings. In addition, since the fashion market is a static industry they had to be cognizant of the ever changing trends. Candy’s and her daughter, Christy, who joined the business, had to change the Cliptomania Web page almost every day, adding new earrings and removing old ones. Although it is somewhat of a guessing game, by using the Web to help with stocking decisions and showing sales trends, Christy is able to monitor inventory and make appropriate adjustments. This works well by allowing them to show case new products and put others on sale which in turn encourages customers to make repeated visits to the web …show more content…
It was important for them to try new strategies but critical to realize when those strategies were not beneficial. Jim trialed site-targeting advertising but found that it was not profitable and discontinued its use. While switching in 2006 to NetProfits Internet Consulting as their new web server vendor to reduced cost, a change in URL to Cliptomaina.net apparently caused confusion with the search engines and they failed significantly in relevancy rankings. Ranking returned to normal once they returned all content back to
She didn’t have much money to invest on it, so she used to borrow money and created a sample product. Her product was picked up by J.C. Penney and after one and half years, through the sales of earrings, she was able to increase her net worth to extreme point.
This formal report will show the history of Staples and Circuit City. Why did Staples is still in business as of today and why is Circuit City out of business? What were the business model or strategy used by Staples, and the strategy used by Circuit City? This report will analyze the history, business strategy, and financial history of the companies. The case also highlights the importance of sound strategic business decisions, target marketing, and customer input. Moreover, the case points to the need for a retailer in such a competitive marketplace, with both brick and online competitors, to find its competitive advantage and adhere to it.
Bill Gates once compared the auto industry with the computer industry by stating "If GM had kept up with the technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon." However, in today's technology driven society, the automotive industry is forced to adhere to the demands of the computer industry in order to remain a viable facet to the world economy. As a result of this technological revolution, companies such as B&M Racing are now finding themselves dependent on revenue via e-commerce as their primary source of income. B&M Automotive Products was founded by Bob Spar and Mort Schuman (B&M) in 1953, and has become the world's largest supplier of performance shifters to OEMs and tuners in both the United States and Europe. In order to achieve such success in today's economy, one's website must thoroughly address all aspects relative to web-based consumerism. Therefore, upon analyzing such a website, details referencing audience and purpose, design, usability, and credibility must all be taken into consideration in order to effectively create a comprehensive website review.
A Couple of Squares is a company specializing in producing and selling gourmet cookies to retail stores. Recently, A Couple of Squares has been brainstorming the idea of starting an e-commerce website so they can sell there gourmet cookies directly to consumers instead of selling to retailers. There are many considerations that need to be evaluated when deciding to launch an e-commerce website. First, the risks of launching an e-commerce site and the steps to mitigate the risks must be evaluated. Along with the risks of launching an e-commerce site, the benefits of launching an e-commerce site also need to be taken into account. In order to seek profitability a break even analysis must be performed. Once profitability is feasible, A Couple
Google Analytics data collected on behalf of Peg and Kris, LLC for the company’s website domain, www.pegandkris.com, suggests that the company needs to change its current online marketing plan (Google Analytics, 2016). Weaknesses revealed by the data included overall low sales conversions, insufficient sales from social media and email campaign groups, and an usually high amount of sales conversions occurring on a desktop computer despite a larger number of visitors from mobile devices. Strengths included a sufficient number of visitors to the website and decent purchasing behavior from return customers (Google Analytics, 2016).
7.Gregory Wester, Stephen Franco. The Internet Shakeout 1996. Interactive Commerce Research Bulletin. the Yankee Group, Boston, MA. December 1995
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
The key managerial problem which John Fahey is facing is to decide as to whom the e-commerce head should report, in the current organizational structure of NGS, so that the new position gives him enough freedom to leverage the growth opportunities of the e-commerce platform efficiently. How much span of control for the new head is required to cope with declining print media sales and build the right balance between allocating investments and revenue allocations across different product units of the organisation? He should also have enough exposure to build strong customer relationships and brand loyalty by improving the membership program using e-commerce.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Currently, we are operating through 20+ stores across cities in India. In addition to our offline retail business, we have our very online portal -www.theprimewatches.com. Our online platform has beenoperationalfor almost two years ago, mostly as a tool of marketing for luxury watches online when no other retailer in India had a strong web presence.No competitor has such a large number of stores and a website that attracts over 5000 people every day.
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
The business model that sets Zara apart from other clothing retailers is how rapidly the company changes stocks and releases new product lineups. The company averages 12-16 collections annually which equates to more than one lineup a month. Due to stock being limited and the rapid production Zara brings forth, their items are viewed as exclusive promoting further business. Their customers are happy knowing that their specific article of clothing is more “rare” due to only having an average of a two-week window to purchase the clothing. The company specifically targets current trends and has them in the store within 30 days. This maintains the brand’s uniqueness and relativity in fashion.
This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
The key strategies and distinctive competencies that have led the company to success and its present position of a world leader in the Internet sales can be identified as follows.