Introduction
In this project you will understand more about the different consumer types and how to communicate accordingly in India. CR7 wants to become a big brand in India. The Danish producer has to recognize the culture differences between the European and Indian market first before they can correctly target their future customers. We will widely discuss this further and also give our advice and action plan.
About Indian Culture
Indian consumers are value-oriented in the sense that they conform to the cultural expectations of society. Indian Culture is age-old and one of the most popular cultures in the world. India is very well known for its rich culture; a combination of customs, traditions, lifestyle, religion, languages, rituals,
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In this project we will shine light on the consumer’s perceptions, buying behaviour and satisfaction of the consumers in the Indian market. The Indian consumers are known for the high degree of value orientation. India is an attractive market however, the income per person in India is low and it remains a huge market, even for luxurious products (like CR7). The recent trends which are found in the Indian market are celebrity influence, online shopping, free gifts and discounts and also for popularity of eco-friendly products. CR7 can take advantage of several of those …show more content…
Qualitative outlets play an important role in influencing consumer-buying behaviour. CR7 needs to communicate their quality in their products to increase sale.
• Freebies, samples & discounts: Freebies have an affect on the buying behaviour of the Indian consumer. Freebies are consumer products given free as gifts for purchasing products above a certain value. To increase the sales the sellers use these strategies like providing discounts, gift of free products, guarantees, and warranty. CR7 can take advantage of this and offer something extra with the offering of their products on the Indian market.
• The Indian energetic lifestyle: The Indian consumers have become much more open-minded and experimental in their perspective. There is now an augmented growth of western trend reaching the Indian consumer by the media and Indians working abroad. They are more open for western uses and this can take be an advantage for
Recent study shows a converging tendency of consumers’ tastes. The general advertising and marketing actions and EU labeling regulations dilute the differences between the European countries. The converging habit is an opportunity to coordinate company strategies within the European region.
We propose a branding strategy which takes into account the brands capabilities and competencies, strategies of competition brands and the outlook of consumers experience in their respective societies. As an international brand there is the challenge of staying connected with local customers. We will overcome this by adapting marketing strategy to local needs using a variance of standardized marketing mix and an adapted marketing mix.
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
Armstrong, G, Adam, S, Denize, S, Kotler, P, 2010, Principles of Marketing 5th Edition, Pearson Australia Group, Frenchs Forest
Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffee bars. Coffee Time has identified India among other South Asian economies as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors. For many Americans and Europeans, Coffee Time stands for the celebration of coffee. Since, the management of Coffee Time is considering the option of entering into India; they must analyze some data and come up with a research design that should answer the following:
Mooij,M de.2004.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage, Thousand Oaks, CA.
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
Consumer offerings are essential products that are available in the consumers’ market. However, not all these offerings are part of the consumers’ need at a particular time. In this brief piece of writing, readers will understand the consumer offerings that relate to their needs and when. Similarly, readers will learn the difference in these offerings and probably the products the author has patronized with a vivid example. At the end of the paper, readers should feel free to consult the references that aided the writing.
India's ice cream industry offers a potentially lucrative market for US agricultural and food exporters. Trade liberalization in the country is driving the growth and diversification of the sector, with consumers given a wide range of ice cream flavors such as vanilla, strawberry, butterscotch and chocolate. High tariff rates and inefficient distribution systems continue to hamper the import market, but an increasingly affluent younger generation of consumers will likely boost the ice cream sales.
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
This is the research study which is intended to help to people on the market economy and in the community. It shows the consumer’s behavior that affects their decision making on choosing a right product. And this study how also shows this method can be useful when engaged on the products carefully.
The shifting of the consumer’s taste of simple products to high quality branded products is not sudden. It grew out in the middle of the 20th century and the companies selling various products needed a new way to differentiate their products from the others giving it a unique identity.
Today, India is the second most populous country in the world. The culture of India is also among the oldest to survive, reaching back to nearly 5,000 years. India received their inde-pendence from Britain on August 15th, 1947, thus allowing them to become the most populous democracy in the world. There are many aspects as to what makes India unique, one principle in particular is their food. Indian cooking is vivid, exquisite, and simply delicious. It depends on a wide variety of spices, herbs, and grains for its specific taste. The different types of food which India carry include basic spices, traditional foods, and tasty snacks. It is notable that India has been one of the world’s main dealer of spices for at least 3,600 years.
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates