Byte Products Essay

882 Words2 Pages

Byte Products, Inc., is primarily involved in the production of electronic components that are used in personal computers. Byte products are found most frequently in computers used for sophisticated business and engineering applications. Sales of these products have been increasing over the last several years at a steady pace.
Over the past six years, increases in yearly revenues have consistently reached 12%. Byte Products, Inc., headquartered in the midwestern United States, is one of the largest suppliers of electronic components and is considered to be the industry leader, with some 32% market share. Unfortunately for Byte, numerous companies have entered the market; both domestic and foreign. The high demand from consumers and the high profit margins are the reason behind the competitive firms going into the market.
The company is now facing the demand of more products without the capability of producing, and the threat of new entrants into the market is becoming significant. Mr. James M. Elliot, the CEO and Chairman of the Board at Bytes Products, Inc, noticed that the company was facing numerous problems. The existing three plants run on 3 shifts schedule of 24hours a day and 7 days a week using up all possible production. It has now become evident to Mr. Elliot that if the three existing plans were to be running at maximum capacity at all times, the demand of production would still not be met. If the company’s overall supply is unable to meet the demands of its customers it would cause a negative impact on the company by not being able to maintain its current market share.
Mr. Elliott made the decision to build a new plant that would be able to produce at it’s customers high demands. Unfortunately, the time it would tak...

... middle of paper ...

...Develop new products
•Provide excellent customer service
•Gather customer feedback and focus on improving products.
•Further lower the price in low-end market segment. WT strategies

•Focus on high-end products.
•Reduce or retire products that has low profit margin.
•Focus on domestic market

This TOWS analysis is somewhat limited because all the information are based on the case in the textbook. However, we still could draw a few conclusions:
It is obvious that Byte will need some temporary manufacturing site to meet the market demand. The priority task for Byte Products is to get common agreement from stockholders and managers on a proposed plan. They will need to follow the plan and increase their capacity as early as possible. If possible, they should also consider spending more money on the construction of new site to reduce time and bring it online earlier.

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