Business Ethics Case: The Ford Pinto Case

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Case Response 1 The Ford Pinto case was very interesting to be able to tell if the case was morally wrong or not from a utilitarian perspective. In 1968, Ford decided to make a car that was cheap to make and economically friendly to the public. Ford was in competition with Germany and japan. The only problem with the car was that they put the gas tank in a dangerous location where if hit correctly, it would cause the car to combust. They failed the NHTSA crash test, which is 20 mph impact to the rear in 1970, but passed later buy adding a rubber bladder to the engine. This is where ford had to make a very tough decision, they had already sold plenty of cars without the installed bladder, so they could either recall the car to add the bladder

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