Brony Fandom Research

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Bronies occupy a space easily misunderstood by individuals not familiar with the fandom as effeminate men relishing in a fantasy world of ponies. As Henry Jenkins suggests, most fandoms have negative connotations surrounding them because of their seemingly obsessive practices and rituals in relation to the media text. Discovering young adult men enjoying a show targeted toward little girls is potentially unsettling to people looking at the fandom from the outside because they cannot fathom what the show could offer these fans.
As such, some Brony fan practices do not mesh well with traditional concepts of masculinity. Young men talking about friendship, cosplaying as ponies, and singing songs about smiling do not run parallel with many of the gender norms many young men and boys are taught from an early age. As Brenda Weber proclaims, “American masculinity has long been predicated on the values of the self-made man, the concept that manhood finds its greatest source and definition in self-determination, autonomy, and individualism.” With that being said, the emergence of the Brony fandom shows conventional gender norms are not as stable as previously thought.
However, the Brony fandom attracts a number of …show more content…

One might be hard-pressed, sure, when seeing college-age guys wearing pink wigs and furry faux tails walking into a convention center—as this writer saw, outside what turned out to be BronyCon 2013 in Baltimore, an event that drew over 12,000 people—not to look for some LGBT connection. But the vast majority of them are indeed heterosexual, according to scientific studies of the fandom.
For the uninitiated, the existence of this fandom does appear as a community of effeminate or homosexual men trying to escape into a pretty fantasy world. However, the majority of fans identifies as heterosexual and are media consumers who discovered a text they enjoy that just so happens to appear

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