Aubrey Beardsley's The Art Of The Hoarding

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In the late 1880s and 1890s, a trend of artists designing images for commercial use began generating public interest and criticism. Poster art, or designs produced by popular formerly ‘fine artists’ that advertised on streets instead of existing in galleries, emerged alongside the art nouveau movement. Suddenly, citizens and art enthusiasts alike began facing a dilemma: did this new poster art qualify as art? For many civilians, the answer to that question was no, and furthermore they concluded that producing such poster designs were a violation of artistic integrity. Aubrey Beardsley, an English artist already popular for non-commercial works, sought to defend his own poster art and justify art in advertising as a whole in a 1894 article entitled The Art of the Hoarding. Published in a popular newspaper, Beardsley's …show more content…

The informational, nearly academic tone that Beardsley assumes throughout The Art of the Hoarding strongly contrasts his other writings in his own publication (The Savoy) as well as letters to the editor of other publications. In the same year that The Art of the Hoarding was published, Beardsley wrote a letter to the editor of the Pall Mall Budget paper. The letter was addressing critics of his artwork (specifically the illustrations of The Yellow Book), and exemplified the sarcasm and provocative writing style that pervaded nearly all of his publications. Beardsley wrote “I must plead for space in your valuable paper to enlighten those who profess to find my picture unintelligible”, and the condescending connotation clearly comes through (Beardsley). The non-partial writing in The Art of the Hoarding features none of Beardsley’s usual wit or dark humor, especially seen in didactic passages such as “the public find[s] it hard to take

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