Assignment 1: Cognitive Dissonance

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Concept 1: Cognitive Dissonance is psychological discomfort experienced when simultaneously holding two or more conflicting cognitions. Application: As a manager, I used to work in a team of five people. The colleges that I had was wonderful, but the clients were not that nice. There are situations in which I had to communicate with my clients to explain over and over again about certain terms or definitions on the contract. I do think it is one’s duty to fully understand the contract before he signs it, but most clients don’t actually understand that the contract is what constrains us. Arguing with me will not help to fulfill his demand. But I had to confront these people every once in a while. That is where cognitive dissonance grows. Patient

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