Assessment of the Claim that Media Texts Reproduce Racist Ideologies The Mass Media plays an important role in social and cultural ideologies and can easily change them through time. “British Broadcasting literally mediates the politics of race, ethnicity and cultural identity.” Hall (1988:257) The Mass Media can shape representations and people’s ideologies about ethnic minorities in either a positive or negative way. The media instigates the communication of dominant ideologies and can sustain them. It can also challenge them. There are counter-hegemonic ideologies among oppressed groups such as ethnic minorities that the public are exposed to. With repeated exposure, racism seems “normal” to those who engage in such disclosure. To analyse racism in the media, we must first operationalise the concepts and determine what racism is. Racism is a social system of ethnic and racial inequalities. In the media, various levels of discourse may be involved in the emphasis of negative beliefs about immigrants and minorities and thus contributes to the ideologies of racism. Racism is “not biologically inferior, but a means of different culture.” D’Souza (1995). This inequality in power and status between ethnic and cultural groups can be expressed, enacted and confirmed by media discourses such as newspapers. Media discourse is the main source of people’s knowledge and it’s primarily discursive and symbolic. The media tends to “serve to maintain relations of domination.” Devereux (1998:13) Media coverage tends to problematize minorities and a large number of studies, for example Gomes and Williams (1991) confirm this. “... ... middle of paper ... ...a fast way of analysis. They aren’t time consuming and can be sent to a large sample by mail. Although this would make your results generalisable, they wouldn’t be representative because most don’t return them. However, asking people to complete them in a closed environment would problematize their responses. People would want to answer in a way to make themselves look better, than truthfully, because they are being closely analysed. By using qualitative analysis people can speak truthfully because the questions aren’t controlled, they are open-ended. Although it is difficult to analyse the types of words that promote racism in newspapers, the interviewer could direct the participant in the right direction in the unstructured interviews. This would make the results valid and the coding sheet would back this up.
In the two essays, “Just Walk on By: A Black Man Ponders His Power to Alter Public Space” by Brent Staples and “I’m Not Racist But…” by Neil Bissoondath, there are both differences and similarities. The two authors differ in their opinion on the causes of racism and life experiences involving racism, but are similar in regards to the use of stereotypes in the world
As an overall theme for my Media Montage I chose to analyze racism in Fox News. Racism is broken into even smaller categories such as how Fox News frames stories, says racist stereotypical comments, they race bait guests, and use people of color to be openly racist. Fox News uses the ‘race card’ to make their news stories bigger and more appealing to their audience.
The Ugly Truth, a film which was released in 2009, displays many particular stereotypes and gender issues which we find within American society. Gender is made up of socially constructed ideas which are reinforced by society in regards to what it means to be masculine or feminine. We first learn gender from our parents; however they too had to first learn it from their families and society. Within the American society, the media takes on a large role in creating gender norms. The media is made up of films, magazines, television programs, and news papers. The Ugly Truth, although a funny film, perpetuates these stereotypes and ideas of gender provided by our society.
Northup, Temple. "Is Everyone a Little Bit Racist? Exploring Cultivation Using Implicit and Explicit Measures." Southwestern Mass Communication Journal 26.1 (2010): 29-41. Communication & Mass Media Complete. EBSCO. Web. 21 Apr. 2011.
For many years, racial and ethnic stereotypes have been portrayed on multiple television programs. These stereotypes are still illustrated on a day-to-day basis even though times have changed. Racial or ethnic stereotypes should not be perpetuated on certain television programs. These stereotypes provide false information about groups, do not account for every person, allow older generations to influence younger generations, create tension between groups, and affect people in many ways.
Racism and discrimination continue to be a prevalent problem in American society. Although minorities have made significant strides toward autonomy and equality, the images in media, specifically television, continue to misrepresent and manipulate the public opinion of blacks. It is no longer a blatant practice upheld by the law and celebrated with hangings and beatings, but instead it is a subtle practice that is perceived in the entertainment and media industries. Whether it’s appearing in disparaging roles or being negatively portrayed in newscasts, blacks continue to be the victims of an industry that relies on old ideas to appeal to the majority. The viscous cycle that is the unconscious racism of the media continues to not only be detrimental to the white consumers, who base what they know about blacks on what is represented on television, but also the black consumers, who grow up with a false sense of identity.
In Nathan McCall’s “Makes Me Wanna Holler,” he describes the difficulties he must face as a young black boy experiencing the slow, never-ending process of the integration of blacks and whites. Through this process, his autobiography serves as an excellent example of my theory on the formation and definition of racial identity; a theory which is based upon a combination of the claims which Stuart Hall and George Lipsitz present in their essays regarding racial identity. Therefore the definition I have concocted is one in which racial identity consists of an unstable historical process through which one comes to know themselves in relation to an outside group. In this paper I will present Hall and Lipsitz’s arguments, describing how they confirm and support one another, leading to my theory concerning racial identity. I will then show how this theory is clearly exemplified in the story of McCall’s childhood.
It is evident that in society how the media is playing a major role in influencing the formation of gender stereotypes in the minds of children and adults. Effortlessly a person might come across a TV show or an article which is targeted toward a specific race and ethnicity by depicting stereotypes of others. While surfing the internet, I came across an article on a blog known as Elite Daily. Elite Daily is known as a sexist blog targeted towards young men. The site used gender stereotypes in order to put men on a pedestal. Many of their published articles are based on stereotypes such as men love sports and sex, while women love to sit home and clean. The article I am particularly referring to is called “Things Every 20-something needs to Realize” which was published early august 2013. This specific article is identical to many on articles on Elite Daily that is designed to exalt men and degrade women. The article was written in order to bring awareness to 20 year olds about how they should approach life. It was unfunny, judgmental and hateful. The article was so banal and misogynistic that its approval surprised many. The article had quotes such as “Ladies: your teeth are for chewing, and we don’t like to be chewed...........if you can get her into bed before date 3, then you’ll get bored with her by week 2” (p2). The article was clearly stereotypically developed by a male in order to influence the perception of the reader. While I was in search of a similar but different article to the latter I came across an article called “The Top 10 Things I (Apparently) Still Need To Remind Myself at 30 Years of Age” on a blog known as 20 something’s. 20 nothings is a feminine blog designed to uplift women by giving them daily advices to ...
People today believe in racial stereotypes from the influence of various media, which ridicules someone of another race or gender by a one-dimensional point of view, including you. It is just upon that people will take action or overreact to the little things just because of what their minds think from what stereotype media promoted. Some people may ponder on themselves into running away from a stranger just because of their gender and by their race, making a decision whether they are unsafe to go close to. Some media have promoted stereotypes of others for entertainment and influencing people to believing in the misjudgment of certain races.
Referring to the article with the same name “I’m Not Racist, But…”, a social psychology lecturer at the University of Sydney, Dr. Fiona White says, “stereotyping is a normal cognitive process that allows us to efficiently categorise things into groups” but “becomes problematic when people begin to endorse certain negative associations and allows these negative associations to affect their behavior towards certain groups.”
Segregation has and still affects perceptions of Blackness inside and outside the Black community by making Black people see themselves as White people see them. Many of Black people have accepted the fallacy that they were inferior to White people at a young age, and Whites learned that Blacks were lower then Whites at a young age as well.
The Development of Racism Slavery's twin legacies to the present are the social and economic inferiority it conferred upon blacks and the cultural racism it instilled in whites. Both continue to haunt our society. Therefore, treating slavery's enduring legacy is necessarily controversial. Unlike slavery, racism is not over yet. Loewen 143.
Racism is based on the belief that one’s culture is superior to that of others, and this racial superiority provides justification for discrimination. Racism begins with categorising by race, and therefore stereotyping particular cultures. A simple definition of prejudice given by St Thomas Aquinas states prejudice as “thinking ill of others without sufficient cause” (1. pg 21). Racism is a major issue in today’s society, affecting a large number of the world’s population and causing political and social turmoil. To evaluate the true meaning, effects and views concerning racism in today’s world, a number of literature sources were researched including novel, films, short stories, poetry, song lyrics, textbooks and magazine articles.
Despite many progressive changes, racism is still a major issue. No one is born racist, racism is taught and it is taught in popular culture. Younger generations are exposed to racism through popular culture; one of the many mediums in which racial stereotypes are still supported. Matt Seitz, in his article, “The Offensive Movie Cliche That Won’t Die” claims that metaphorically, in popular culture cinema, African-Americans are mentors of a white hero, but beneath the surface, it is racially offensive towards these mentors because they are still considered servants of whites. Michael Omi, in “In Living Color: Race and American Culture” adds to the claim of Seitz that racial issues in our society brought on by the media and popular culture. He
Our society consists of consumers that buy into stereotypes and the propaganda that is being fed by the government and the media. Stereotypes steer individual's perceptions of a group of people in a certain way, usually negative, and generalize that opinion to all members of the group. Aware of the influence stereotypes have on people's views, governments use stereotypes already imbedded in society as a propaganda tactic to persuade people's thoughts, opinions and beliefs in order to benefit their cause. The media was used for disseminating stereotypes the effect violent music has on teenager's behaviours such as in the shootings at Columbine. After the September 11 attacks, the U.S. government used the media as an outlet to emphasize Muslim stereotypes to influence people to support the invasion of Iraq. Stereotypes and other propaganda techniques such as "name-calling, manicheanism, and censorship" are powerful instruments used in propaganda, because it tactfully influences the population to think in the way that the government and media want them to think (Shah, 2003). However, its success depends on how strong the stereotypes are instilled in society, how well they are maintained within propaganda and if the public is unaware of the propaganda techniques used.