Apple's Get A Mac Campaign

Introduction
If one was to take a peek at the back of cellphones or the cover of laptops, it would not take long at all until they came across the trademark picture of an apple with a single bite taken out of it- Apple’s signature. Apple is everywhere. Apple is renowned for being one of the most successful technological companies of our time. As designers, developers and sellers of a wide range of consumer electronics and computer hardware and software, Apple is constantly releasing the “next best thing” and making a hefty profit off of it. While Apple thrives on being a technological leader, the company prides itself on several other characteristics. The security and privacy of its consumers is one of Apple’s main priorities, and this

In 2006, Apple launched its “Get A Mac” campaign. These advertisements featured “Mac”, played by actor Justin Long, and PC, played by actor John Hodgman. These men personify the computers they represent in a humorous and lighthearted attempt to show the superiority of Apple’s Mac computers over PCs. Both characters are placed on top of a clean and plain, white background, consistent with almost all of Apple’s other commercials in their theme of simplicity. The campaign consisted of 19 total ads, all taking a different angle and choosing a different superior characteristic to demonstrate (Apple Removes). This ad covers a Mac’s superior security to the PC Vista operating

Apple has remained an extremely successful company in the face of many consumer privacy concerns. The company continues to increase sales and grow, so either any customer concerns over privacy and security are put to rest by Apple resources like their privacy website or they are too miniscule to sway consumer purchasing. A prime example of Apple successfully dealing with consumer privacy and security is with the recent alleged celebrity iCloud breach. Apple conducted an investigation and released a statement addressing these concerns and reporting that iCloud was not hacked. It was possible that these serious allegations would influence the sales and success of Apple’s iPhone 6, which was to be released just weeks after the scandal. This was not the case. Anticipation for the event still boosted Apple’s shares to a record close the end of August 2014 at US$102.50, a 28 percent gain that year