Apple Swot Analysis

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Organization History & Mission Statement: Apple Inc. (Apple or "the company") is engaged in design, development and marketing of personal computers (PCs), media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US. It is headquartered in Cupertino, California. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple. The following year he became the company's interim CEO which later became permanent. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. Their mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has rein... ... middle of paper ... .... Apple only grew 13% market share and shipped 153.4 million smart phones for only 15% market share. The dimension within the general environment would have to be economic. This is creating a threat because if something happens with their production of smartphones they wouldn’t be able to compete with Samsung. As you can see from the statistics Samsung is shipping so much more smartphones all worldwide than Apple is. This creates a big threat because Samsung shares would be growing more compared to Apple’s. Economic problems that could occur would be if the suppliers don’t get their products out in time or if production is taking to long for a particular product; these all could affect the organization and how their competition would handle it. This could also lower market shares because the trouble that they see Apple is going through with their vendors and such.

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