Analysis of the Trailer of Bride and Prejudice

Analysis of the Trailer of Bride and Prejudice

Introduction

The purpose of the trailer ‘Bride and Prejudice’ is to advertise the

film and to attract and interest the audience. The audience, which the

trailer is trying to attract, are teenagers and young adults. I know

this because the film has young actors and actresses, and the theme of

the film is modern. The film has been inspired by the book ‘Pride and

Prejudice’, which was written by Jane Austen. The genre of the film is

filled with romance and comedy; the film also is also a musical as it

has music and dances being performed by the actors and actresses

during the film. The film has many different locations but the main

ones are, America and England, which tell the audience that the film

is not a typical Asian film, and also Amritsa, which tells the

audience that some Asian culture is involved.

In the trailer, the voice over is in an American accent. The job of

the voice over is to describe what the film is like. He uses word like

‘love’ and ‘magical’, which attract young adults. The words attract

the listener and the viewer because of deep American accent and the

clips to go with the words, such as when he uses the word Love it

shows a clip with Lolita and Darcy in a romantic setting.

The music used in the trailer consists of diagetic and non-diagetic

sounds. The non-diagetic sounds reinforce what the film is about. At

the beginning the music is soft, English and classical, that makes the

audiences think the film is soft and romantic, then the music stops

and immediately after is followed by Punjabi / bangrah music. This

music is loud and exciting and goes well with clips it has been placed

with, as all these clips are with dancing and singing. The diagetic

sounds on the other hand, are played when the music is playing in the

background and the voice are the main sounds, or when the music has

paused. The clips shown are funny yet romantic, as the accents of