Analysis Of Target

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Target What exactly does it take to create a successful leading retail store? So many companies are in competition of gaining the shopper’s loyalty they end up neglecting other important aspects. A perfect retailer has to balance out high-quality, attractive prices, customer loyalty, and an enjoyable environment. “Target has experienced considerable growth in the last decade because its stores offer fashionable merchandise at low prices in a pleasant shopping environment.” (pg42) “It has developed an image of ‘cheap chic’.” (pg42) Customers are appealed by Target’s consistent value of their products and customers. “With 1,793 stores in the U.S.”, Target assures that their layout, merchandise, visual merchandising, and service all contribute …show more content…

With “bright lights, wide aisles, [and] branded signage”, customers can easily find exactly what the need and more. The racetrack layout was introduced in 1975 to Target, making it easier for the customer to loop around the store and go to each department. Because of the wide aisles set up, merchandise is displayed on all four sides to put as much merchandise out as possible. Regardless of the location of the retail stores, all locations are consistent with presenting clean and uncluttered displays with their “map”; a planogram that Target has created. Target’s famous Bullseye logo was created in 1968 and can be recognized by about 96% of people today (Target Corporate*). The Bullseye can be spotted throughout the store to “differentiate aisles, departments, and deals”, as well as on their red shopping carts and exterior of the stores at all the locations. Target keeps a consistent image with their Bullseye, red carts, and Target sign* with the exterior where any customer would recognize the store no matter which location they visit. The locations of this discounted retailer is typically located near neighborhood shopping centers that also contain similar retailers near by (Levy & Weitz, 2008, pg195). ***Add transition

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