Analysis of Advertisements for Two Different Things
In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are usually geared towards a specific audience with distinct interests. Therefore, the `ads' need to be carefully designed to attract the attentions of the magazine reader. This very concept is well displayed in the two selected, yet very different, magazine ads from the software magnate Microsoft Corporation.
The first ad is taken from Computer Games Strategy Plus - a gaming magazine, as one might infer from the title. The product `Monster Truck
Madness' is a computer video game designed, quite obviously, for entertainment purposes. The second ad is from PC World, which is of a much more technical nature than its previous counterpart. The product in this ad is `Microsoft
Project for Windows 95', a software used for businesses and project development teams. The `Monster Truck Madness' ad encaptivates the casual browser with its bright yellow background with a large purple type set across the top of the page accompanied by the words: `Size Matters". This leads the reader to ponder the meaning of this rather unusual phrase and to further read the smaller print. Here, the reader encounters an irregular font of different sizes to accentuate certain words. While this may be annoying to many, its overall purpose is to create a lively playful environment through the usage of fonts.
This, of course, is an attempt to appeal to a younger gaming audience. On the other hand, the `Microsoft Project' ad does not envoke any visual desire read further into the text. The sections are divided into fine print paragraphs with a slightly larger heading above. Everything is set plainly and unassumingly. This can be justified to mirror an American professional's lifestyle: simple, neat, and organized.
The first four lines in the `Monster Truck' ad: "bigger tires, bigger competition, bigger thrills, bigger mud-splitting" uses repetition to accentuate the fact that this game is bigger and better than all the other racing car games. Microsoft then introduces the product in a rather blunt manner but just stating the title of the game. The reader is then as...
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... this box is
Microsoft's way of allowing you to remember what it looks like at the store.
The box is simple, neat and organized signifying the orderly fashion of a company. One clear lacking of this ad are pictures from the actual software itself. It may be safe to assume that the software is just a large array of icons and there is nothing amazing to look at. Once more, as stated at the beginning of the paragraph, a business type is more concerned with `real world' pictures rather than one of the `virtual' gaming world.
Two very different advertisements from two very different magazines selling two very different products, yet all from the same company. While the reader may not be aware of it, each ad differs from one magazine to another.
This is due to the typical stereotype of the persons who usually buy a certain product. Am I saying that all people are stereotyped? Yes, of course. If this were not the case, then ads would not be specifically designed to attract each unique group of people and everything would be colorlessly drab. Ads are meant to be directed to a particular prototype of the buyer, economy relies on this constant method to thrive.
Imagine being a farmer looking through a magazine and coming across an advertisement for Monsanto. One would expect to find an advertisement like this in an issue of Successful Farming or Farm & Plant. However, looking through a Better Homes and Gardens magazine, one of the most eye catching advertisements happened to be an advertisement for Monsanto. Being a magazine geared highly toward women, a person could assume finding an advertisement promoting flowers or household appliances, not a seed company.
How is it that the advertisers take our mind from the image on the page to the thoughts that progress in our head? To figure this out let us more closely examine the images, or signs, that have been presented to us. Let us first examine the image of the man in the ad. He is dressed casually "preppie", wearing khakis and a blue, collared shirt. Tucked under his left...
Both of the adverts have main points that they want you to focus on as
Prison sentences should be reduced by proposing a sentencing reform. First, the U.S has the highest incarceration rates in the world. According to CQ Researcher, 98% of prisoners are incarcerated for nonviolent offenses; in fact, these prisoners majorly affiliate with drug violations. Criminal justice expert Jeremy Travis stated, "We've lost some of the constraints we used to place on the state to deprive somebody of liberty." A good example of this would involve Weldon Angelos, and He's an individual who is serving 55 years for three marijuana sales, which were in a value of $350. For such a low-level drug offense and no criminal history, His sentence is considered "extraordinary injustice" (CQ). Second, prison maintenance is very expensive.
The need for college graduates with creativity skills is “changing how the workplace” is structured or managed and “what people do.” These “changes” are the “center” of interpreting the basis for ideas. The future of the company depends on “how well it acquires, interprets, and acts” on the given “information.” “Today the spread of information technologies is bringing about a sea of change in the business” environment (Goleman and Kaufman par 43). “Since creative problem-solving requires the psychological commitment of the whole person, the modern workplace must undergo vital changes” (Goleman and Kaufman 46). Creativity has been a major influence when dealing with these changes brought on by the innovative technologies and that is why we should have creativity studies to guide the transition. Also, for students to have these skills before they enter the workforce will benefit them on so many levels. They won’t have to spend more time learning these skills because they already have what the job
Creativity¡¦ is it merely the expression of ones ideas, or must it be something that none has ever thought of before? My answer to this question is that neither idea is a proper definition for creativity. To be creative is the ability of the individual to express themselves in a passionate manner that is unique. The expression must be unique in the fact that the way in which it is expressed demonstrates the emotions and feelings of the creator. Also there are other forms of creativity such as inventing in which although the idea itself may not be completely new, or unrelated to something else, but that this idea is a composite of the information, which one has obtained throughout their life. This idea in order to be creative cannot be just a regurgitation of the ideas, but rather it must be an individual perspective. Creativity can be found in every day life in the simplest things, as in the way in which a person observes a flower that they are passing. However, what causes a creative genius is the way in which they express their unique perspective.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
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The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face
tips take up 50 pages of the magazine, so a substantial part of it is
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
What exactly is creativity? To be creative is to understand and connect the small details of our experiences, both good and bad (creative something). Creativity involves a person using his or her original ideas to create something. Artists such as poets, writers, painters, designers, and more use creativity on a regular basis. They use creativity to come up with new ideas and create original works of art. A poet would use his or her creative abilities to write and produce a poem just like a painter would use creativity to paint a painting.
Since we are born we have imagination and as we grow up this imagination may increase or decrease. Creativity strongly relies in our imagination. Depending on different circumstances people learn to express their creativity openly while other people close themselves and believe they do not have creativity. Creativity is a natural talent that every single human has. Creativity can be used to solve a complex problem in a different manner or just to find innovative ways to have fun. Creativity is thinking out of the box. Even though creativity cannot be taught from scratch there should be a class that is specific for creativity.
In 2014, advertisements vary from product to product but many of them share the sa...