Whether or not Americans ever agree on what variety of pizza crust is best, thick or thin, round or square, hand-thrown or rolled, one thing is sure: America’s long-term love affair with pizza remains as saucy as ever with no breakup in sight. In fact, the National Restaurant Association estimates a whopping 3 billion pizzas are sold in the U.S. each year representing $32+ billion annually in revenue. Now thatsa-lotta-pizza!
Determining what ignited America’s love affair with pizza is not an exact science, but it’s likely the love affair commenced much like any love affair – with the courtship. Beginning in the 1940s, America’s taste for pizza was ushered in as World War II servicemen stationed in Italy were returning home with cravings for pizza (a tasty replacement for their overseas rations). Upon return of American servicemen to the United States, pizza take-out was available through neighborhood Italian bakeries. Savvy pizza makers wooed American families to their shops with pleasing and aromatic scents of herbs, garlic, and fresh-baked breads. The tantalizing, wholesome aromas permeated neighborhood streets and lured Americans to pizzerias by way of their senses.
Once enticed to visit the shop, Americans were further romanced by handsome shopkeepers stationed strategically behind plate glass windows through which they entertained Americans by touting their impressive pizza-tossing skills. Families congregated outside to watch in amazement as elastic, saucer-shaped dough was hurled high into the air, turbulently spinning, landing atop the artisan’s fist, still spinning wildly, and tossed again until perfectly stretched dough was formed, topped with tangy sauce, spices, and cheese and shuttled by paddle into the ...
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... affair with pizza. New dessert varieties are made with cookie crusts topped with smooth, creamy chocolate sauces and sprinkled with candy-coated chocolate pieces, nuts, and coconut. For the fruit-loving pizza-lovers, there are pizza varieties based with cookie crusts and topped with cream cheese, peaches, strawberries, blueberries, and fruit syrups.
Today, as reported by the National Restaurant Association, more than 61,000 pizza parlors across the United States are fanning the fires to keep the flame alive that was kindled in American hearts over 6 decades ago. Pizzerias reaffirm their commitment to America’s love affair with pizza as they renew not only their vows but their pizza offerings in order to continually satisfy ravenous Americans who consume 350 slices of pizza each second (statistics reported by Homemade-Pizza-Made-Easy.com). Now, that’s amore!
There are yet other enthusiasts who claim that the secret to such delicious pizza is the use of the brick oven combined with all the aforementioned criteria. Most of the best pizzerias have very old brick ovens that have been in use for many years and many people believe that this is the main secret. The taste of so many pizzas have been imprinted to the pizzas baked in them. There are others that argue that the secret are the tomatoes that some pizzerias use. They are a special variety of tomato that is imported from
Many scholars have written about the particularly intimate connection between food and family prevalent in Italian-American culture. Herbert Gans interprets this to be a legacy of the traditional Southern Italian peasant culture that the immigrant generation successfully passed down to the younger generations in America. Thus, the connection is implied to be a “transplanted” cultural trait. However, when viewed in light of the social changes in America, this bond was inevitably affected by the Italians’ experiences in America. Italian-American food culture was a tradition shaped by changes outside and inside the family. An examination of the Italian-American family of the interwar years (c.1919-1940) demonstrates that the critical role food came to play in the family life of Italian-Americans was very much the product of inter-generational negotiation. The second generation , largely affected by public discourse, originally viewed “Italian” food as a marker of social inferiority. Therefore, food became a major source of family conflict between generations. But, through inter-generational negotiation, food was ultimately to become a fundamental unifying force of the Italian-American family. Today, in light of the rise of inter-ethnic marriage rates between Italians and Italian-Americans in America, a new form of negotiation centering on food is taking place within the Italian-American family—‘inter-spousal’ negotiation.
Fast food nation is divided into two sections: "The American Way", which brings forth the beginnings of the Fast Food Nation within the context of after World War Two America; and "Meat and Potatoes", which examines the specific mechanizations of the fast-food industry, including the chemical flavoring of the food, the production of cattle and chickens, the working conditions of the beef industry, the dangers of eating this kind of meat, and the international prospect of fast food as an American cultural export to the rest of the world. Chapter 1 opens with a discussion of Carl N. Karcher, one of fast food’s pioneers. Carl was born in 1917 in Ohio. He quit school after eighth grade and spent long hours farming with his father. When he was twenty years old, his uncle offered him a job at his Feed and Seed store in Anaheim, CA.
Bread has become a staple food in the majority of Americans lives. Through Bobrow-Strain’s novel of White Bread: A Social History of the Store-Bought Loaf (2012) he examines what has changed the patterns and perceptions of white bread and the industrialization of white bread through-out American History. Bobrow-Strain discusses alarming thoughts about what is done to the bread through control, money, likes, dislikes and the economics of the industrialization of bread. One of the main aspects of why white bread is examined so intensively in his book is because of how people associate it with a certain race, class or even gender. Bobrow-Strain shows the reader how white bread says a lot about who we are and who we want to be as a society.
Pizza My Heart is one of the most successful pizza restaurant businesses in the Bay area. Founded in 1981, this family-owned business soon became a favorite place for the surfers and beachgoers, and grew into a chain that operates at eighteen locations in northern California. As it emphasized in the mission statement that they want the highest quality in pizza and service, Pizza My Heart is well known for its freshness and taste. Its strategy to source food with more natural and local ingredients and less processing worked when it was awarded “Best in the Silicon Valley” for being the best pizza of the year in 2006 and 2007 from tews.com.
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
American pay more in fast food than one does on entrainment like movies, books, and music combined. In 1970, The United States spend around $6 billion on fast food and by the end of 2011 the amount was nearly doubled to $110 billion. Fast food is now found all over the places like hospitals, airports, and zoos. “What We Eat”, wrote by Eric Schlosser reflects on his research on the far-reaching effects of the American life. “What We Eat,” is a look into the rapid increase and popularity in fast food for the American people along with the physical and social consequence of the rapidly growth of the service economy.
Many people declare that pizza is the best food that they have ever tasted, or it is at least their favorite, but pizza has not gone far beyond fulfilling a sense of hunger. “The Best Pizza in the World”, by Elizabeth Gilbert, is a short story that explores how a simple pizza quenches the narrator's thirst for adventure and changes her overall attitude toward herself. In “The Best Pizza in the World”, Gilbert uses description,cause and effect; and pathos to share her experience of how a little pizzeria in Naples lead her to temporary enlightenment.
Pizza is a dish made of bread dough covered typically with a savory mixture, not with a sweet mixture. Sam Panopoulos, a Greek immigrant, was the man that created Hawaiian pizza in Canada. He and his brothers enjoyed the contrast between the sweetness of the pineapple and the savory flavor of the ham. They named it Hawaiian pizza after the brand of canned pineapple used on the pie. Now, people all over the world eat pineapple as one of the pizza toppings. Founded in Naples, pizza was
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
Over the past years, pizza lovers have been looking for alternative since obesity is the highest in the US, and are becoming aware of it, something has to be done. According to World Health Organization, the US leads obesity at 30.6% and Japan at 3.2% that’s a difference of 27.4% that means there is something wrong with our eating habits. As by state Texas is ranked at number 9, this means that by Domino’s taking the initiative and offers healthier choices and using more alternative ingredients to make a pizza, would increase sales by those that are aware that changes need to happen.
S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the lunch crowd as well as families looking to have a full meal equipped with appetizers, a main course, and dessert all for a low-price. Domino’s is able to remain on top due to their heavy presence in the United States as well as internationally. Domino’s also posses the ability to quickly adapt to the changing trends. With the world becoming more and more technology driven, services such as the on-line ordering website, iPhone-app, and pizza tracker, Domino’s has been able to hold its own in the ever changing world, constantly delivering a quality product at top speed.
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
Domino’s Pizza is operated internationally through a network of 10,255 company-owned and franchise stores, located in all 50 states and more than 70 international markets (Domino’s Pizza Annual Report 2012). There are three business segments which is domestic stores, domestic supply chain and international. The core operation of this company is delivering pizza. Based on number of units and revenue, they rank second largest pizza company in the world. It carry tagline of ‘you got 30 minutes’ in December 2007 to deliver pizza in that time but it is late they will get free pizza or voucher. Free pizzas not apply to all country (Adamy, 2007).