Akebono Case Study

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Akebono the Japanese brake, manufacturer has emerged as one of the dominant providers of braking components around the world. From their early days in Hanue Japan starting out as a provider of woven linings and clutch surface products Akebono was opened in January 27, 1929 (Akebono,nd). Akebono started their Hanue manufacturing facility and completed their construction project in 1940 (Akebono). Not far after the end of world war two, Akebono moved from their clutch assemblies and into a multiple faceted product lines. Some of their earlier product designs included brake shoes and disc brake linings that were based on new resin designs and utilized on the emerging Japanese National Railways known as the Kodama express trains (Akebono).
To further grow the business Akebono moved to gain inroads into the braking business in both the emerging industrial equipment and the automotive sector. To accomplish this Akebono signed an alliance agreement with the US based Bendix corporation that provided a vehicle for Akebono to receive patents and inroads into the automotive industry (Akebono). The next significant growth came when the Iwatsuki plant was built in 1962 and the signing of the joint venture agreement in 1965 with Hiruta …show more content…

After that the Ambrake Corporation was established and the Elizabethtown, Kentucky plant was built in 1986 (Akebono). The other influential move that Akebono did was to establish ISO 9001 certification in 1997 for automotive disc brakes at all of their locations placing them well within the reach of attacking the big three automotive manufacturers here in the United States (Akebono). Additionally, Akebono opened facilities in 2003 in Indonesia, 2004 in Germany, 2006 in the United Kingdom and Thailand, 2007 in Belgium. Furthermore in a large scale move Akebono partnered with McLaren entering in the F1 Formula one racing circuit in 2007

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