African American Beauty Culture Essay

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All cultures value and revere beauty. Whether it’s different types of hair, skin color, body type or makeup, each and every culture holds unique standards for physical attractiveness. Women seem to always be at the center of this natural, human interest in beauty. Men idealize the woman they want and women idealize the woman they want to be. It is a human need that is constantly at odds with the desire to be accepted, either internally or externally. Though this obsession with beauty spans across each and every culture, black women find themselves in a much more complicated and compromising position. There is an added pressure for modern black women to conform to society’s standards of beauty, while also being true to their culture and their …show more content…

Madame was an African American women that created a specialized hair product for African American hair and she became a self-made millionaire. She used to suffer from a scalp ailment that resulted in her own loss so she store-bought hair care treatments to improve her condition. The method of beauty culture she developed revolutionized black hair care. That's when she decided to invent a line of African American hair products (1905). She sold her homemade products directly to black women, using a personal approach that won her customers and eventually a fleet of loyal saleswomen. She traveled throughout Latin America and the Caribbean promoting her business and was recruiting others to teach her hair care methods. Her business employed over three thousands workers and her product line of nearly twenty hair and skin items was widely advertised in the black press. When she was successful with her business she started establishing a network of clubs for her employees and offering bonuses and prizes. She also promoted female talent (the charter of her company provided that only a women could serve as president). And she was a standard-bearer for black self-help, funding scholarships for women at Tuskegee Institute and donating large sums to the NAACP, the black YMCA, and dozens of black

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