Aetna Case Analysis

2154 Words5 Pages

Aetna, Inc. was established in 1853 and offers health insurance options for purchase. The main product portfolios include health insurance products with medical, dental, pharmacy, behavioral health, group life and disability plans. This essay will analyze the company’s structure and environment and provide recommendations on strategies that the company could take to improve performance. Aetna’s Mission Statement is “At Aetna, our Mission is empowering people to live healthier lives. We achieve that with Integrity, Excellence, Caring and Inspiration – Core Values that put the people we serve at the center of all we do” (The Aetna Story, 2015). The company has a robust Code of Conduct that all employees are expected to follow at all times. Each …show more content…

This segment provides coverage for employees (and sometimes their families) who are on assignments for their companies in another country as well as individual policies for people visiting other countries. These policies include medical coverage and access to clinicians who can help with pre-trip planning based on the country of destination and can help locate providers in those countries. The customer service centers are open 24 hours a day, 7 days a week and can answer calls in eight languages. Aetna has also been able to build a network of providers and has direct settlement agreements with providers around the globe. (Aetna International, 2016). A threat to Aetna is in the area of technology. This is an area that is constantly changing, and while Aetna has been innovative in the past, if they do not stay ahead of the game, competitors could get ahead and steal customers away with new …show more content…

302.) A solid short-term objective for Aetna would be focus on the four states where they have retained ACA coverage to determine a way to make the coverage affordable for members but still profitable for the company. Functional tactics are “detailed statements of the ‘means’ or activities that will be used to by a company to achieve short-term objectives and establish competitive advantage” (Pearce & Robinson, 2015, p. 204). Functional tactics that may help Aetna meet this objective include restructuring the benefits of the ACA plans to still meet the guidelines of the law but making the plan less expensive to administer and recognizing that the members who are typically enrolling in these plans are utilizing more medical services and therefore adding medical management services that can help members choose providers and services to help reduce costs to both parties. Mark Bertolini became CEO of Aetna in 2011. He has a great deal of passion about helping to make Aetna’s membership, and society as whole, healthier. He has helped introduce mindfulness and other healthy living programs to the employee population at Aetna, many of which have then been introduced to the Aetna membership. He recently raised the company minimum wage from $12 an hour to $16 an hour, knowing that employees who make more are better able to handle their personal business,

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