Bricks and clicks Bricks are organisations or businesses which run at a shop, for example Morrison 's. Morrison 's is a brick because it doesn 't have an online trading market, and marketing is done face to face with customers at the store. Clicks are organisations or businesses that run online only. Their marketing can be done online via internet. Examples of click businesses are, Dell, Asos and Amazon. These are examples of click businesses because you are able to buy items online only. Click and bricks are organisations or businesses that run at a shop and also have an online trading market. Their marketing can be done face to face or online, which ever your preference is. Examples of click businesses are Tesco’s, Asda and Argos. These are examples of click and brick businesses because you are able to buy items online as well go to the shop to buy the items. Advantages of e-commerce …show more content…
This is because for example, if you buy a designer watch on an e-commerce site, you don’t know 100% if it’s original or not, which is why some customers don’t trust e-commerce sites. Also some customers have trust issues with e-commerce businesses because they think their personal details are not private. Customers also have issues when e-commerce sites personalise their usage of sites, by recommended other products, centred on what they purchased or searched for before. Lack of Human Contact This is also a disadvantage for e-commerce sites because customers cannot speak to anyone from the business, and prefer to shop in in stores, for this reason. Customers also like to physically see the item they are purchasing, however with e-commerce they are unable to do this. That is why there is a lack of human contact. Also if a customer wanted to buy clothes, in store they would be able to feel the quality and try it, but with e-commerce this is impossible. Delivery
Some pros of doing a store retail channel is that customers can actually touch the products, they receive personal customer service, and immediate gratification after purchases. Pros of the internet channel is that there is a greater selection, Nordstrom can provide more information for products, and collect more information about shoppers. Drawbacks
To develop a trust among the customers for buying online with a large amount of selection.
When an organization determines that e-commerce is an option that is going to be offered to consumers, the organization needs to realize that as a whole the organization is going to be exposed to new risks, such as, fraud and viruses. Regulatory mechanisms for e-business are not yet in place in many countries. This causes B2B and B2C sites to be based around trust, trust in the organization that has been chosen, either for business or consumer purposes (Chaker, 2005).
... It is apparent that consumers tend to reject the phone calls when they are angry to find that their privacy is being violated. To conclude, with the significance of e-business, consumer privacy becomes an important concern. The sales of consumer information and the lack of privacy awareness are the main causes of the privacy problem.
In an electronic commerce environment, trust is difficult relation to build and even more critical for business success than in traditional commerce. The electronic commerce is not an ordinary business environment where we can trust the vendors.
According to White (2007) there are several competitive disadvantages but the latest jab comes courtesy of outgoing Microsoft "chief software architect" Bill Gates who has stated that Apple Inc. has a "huge disadvantage" when it comes to bringing computers into the living room. Apple 's disadvantage, according to Gates, is that unlike Microsoft it does not work with other companies to develop hardware and software that can accomplish a wider variety of tasks (p. 2). It’s possible that Apple’s strategic planning staff purposely wants to operate as an independent company in order to keep its competitive edge over other organizations like Microsoft, Dell and IBM.
According to Degado and Aleman, (2001, European journal of marketing), brand trust includes brand reliability and brand intention. Bran reliably represents consumer belief that brand will deliver the value it promises, and brand intent refers to the temperament of the brand to put the consumer’s interest as the primary consideration. Growing researches about e commerce has noted the influence of web environment on trust and purchasing decision. This article regards brand affect as positive emotions and effective commitment which associates with brand feeling and concept of emotional bonding. Researchers have conducted various studies in order to understand the dominant factors that best fits with the selection of brand by the consumer and how the e-environment and its features effect the loyalty of customers and brand. Study states that privacy and security are highly correlated (Ha, H. Y., 2004 Factors influencing consumer perception of brand trust online “journal of product and brand management”, )as the consumers have to give their personal information, open online accounts, give their bank details, etc. they are worried that their transactions can be traced by other user and online viruses could affect their transaction. Researchers than framed hypothesis on brand and e- environment to find the relationship between the brand and online portals or website. Outcome was that he brand
In this report author has presented various levels of end to end security on B2C web site. Number of security threats has been informed along with recommended technical controls that can be put in place in order to provide counter measures against web security threats to B2C web sites. Further, customer side measures have also been informed, that can be easily monitored and setup by the customer in order to protect themselves while using B2C web site. Finally, author wants to add that security issues do occur and they clearly a threat but by performing security threat analysis and but educating customer regularly about changes on website and additional protection features, trust in shopping on B2C web site can be maintained that eventually generates revenues.
In conclusion, it is worthy to note that e-commerce has become a major driving force in globalization of trade. It has also given online vendors opportunities of reaching many clients across the globe. However, issue of many risks like fraud, stealing of customers’ confidential information continues to affect e-commerce. Developers of the infrastructures that facilitate online business thus need to address risks issues as many people continue to adopt online trading.
The finding has showed that psychological is very relevant to know the attitudes, beliefs and perceptions of consumer to influence their decision making process. Besides, social identity is found to be very relevant in consumer decision making process because consumer decision making is affected by the need to show the social status to other people. Then, perceived risk found to be particularly relevant to online purchase decision since trust is an important factor influencing decision making of students. Previous experiences and knowledge is very relevant to make the consumer knowledgeable in order to influence their evaluation of the products and select the final product with ease from a particular web
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
and resistant to wind, water, rodents and insect. On the other hand, the concrete has some
There are many reasons for choosing to go into a store to purchase items needed. For instance, having some assist you in finding what you need, or just answer questions about the product. It is also a way to get out of the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase, helps in the decision making for most people. You know the minute the salesperson ring you up the product are yours to take home and use right away. It also makes return on items simple, take it back to where you bought and get an exchange or a refund if needed. For the draw backing for in store shopping is you do spending hours looking for the right product or in the lines trying to just purchase it. Or listening to all the people around you and all the additional noises you hear in stores. Not to mention store have set hours on when you can shop and when you can not, this is something which can change with assign on the door.
Electronic commerce- E-Commerce- is “Business-to-consumer and business-to-business commerce conducted by way of the internet or other electronic networks.” (Merriam-Webster) The online retail business is very profitable. Anyone and everyone can go to a website to view their favorite products and make a purchase. This makes selling products much easier and less expensive than setting up a building to hold those products they wish to sell. This building is much less remote than the online store which will lead to less profit in the long run. For the small business that is just starting out, or even the medium sized b...
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or