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Beauty standards in todays media
Importance of ethics in advertising
Beauty standards in todays media
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In the Old Spice ad, a young woman is depicted holding, licking, and enjoying a vanilla ice cream cone outdoors on a sunny day. She gives off a confident vibe and has short, blond hair in her bright-hued pink shirt. The text is telling readers to "keep it clean" using their hygiene products. However, this ad hardly even makes an argument to support the product: it states "This is simply a picture of a woman eating a vanilla ice cream cone. Sure, she's attractive, sultry, even, but she is only eating it because it tastes good and it is hot where she happens to be." The subtextual message of this ad could be implying that using Old Spice will attract appealing women like the one displayed and can make you feel confident in all that you do all …show more content…
It is trying to sexually appeal to them by illogically wanting them to believe they can obtain a women like the one in the ad as long as they are wearing the Old Spice product. It seems as if the ad could appeal to men of any age, race, weight, height, or general appearance disregarding the fact that the ad contains a white woman. The ad is most likely even targeting the less attractive, more self conscious men by trying to give them false hopes revolving around this cleanliness being their life-changer when it comes to love. Now, there are several issues in the contents of the Old Spice ad: the fallacies revolving around sexual stereotypes, fantasies, and poor logic. In the ad, the subtexts are basically telling viewers that women can be easily persuaded to want someone regardless of the circumstances if they are wearing the Old Spice deodorant, cologne, etc. The ethos of the ad was severely weakened because of this message. Women can view this as sexist, stereotypical, and demeaning because it suggests women only care about the way men smell and will be attracted to their odor rather than their personality or even appearance. It is especially offensive to the more beautiful women for it depicts them as narrow-minded, seductively eating ice cream, willing to throw themselves at any man wearing the
... approach, selling men’s hygiene products, by appealing to a female audience. Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirt is just enough sex appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man easily enacting a variety of roles is entertaining for females and males. Additionally the commercial uses quick transitions and repetition to keep the audiences’ attention and to enforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him. With a humorous undertone and just enough sex appeal, the ad campaign is funny, attractive, appealing, and thus effective.
By sexualizing the advertisements, Old Spice has successfully found a way to appeal to the younger, modern generation of males, while also appealing to the desires of the female audience. Looking at the target audience of this ad, I feel it appeals to the emotional needs of women by giving them an ideal image of what a “real man” should look and smell like. For example, the man in the ad directly addresses the ladies in a sexy, self-confident voice, asking them to compare their man to him. The ad makes women want a fit, attractive man like the one in the ad, who will get them “two tickets to that thing they love” or give them expensive diamonds. All of these cues relate to gender stereotypes and masculine ideals that are linked to a woman’s satisfaction and desires. Thus, women are more likely to purchase Old Spice Body Wash for their man, in hopes that it will make them similar to the hyper masculine figure in the
Old Spice’s script has you believe they are addressing a female viewer; however, the product is not one that a woman would go about purchasing, and the ad was shown during the Superbowl, which has a predominately male viewership. The ad is attempting to give the male viewers and alternate perspective of things. Instead of addressing the men specifically, the ad causes the men to imagine what thoughts may frequently cross the mind of their female partners or other women they may commonly interact with. For example, the line “Anything is possible when your man smells like Old Spice and not a lady,” implants the fear into the male viewer’s mind that he may not smell masculine enough to appeal to his ideal woman. He now worries that she may indeed think he smells like a lady. However, if the viewer were to use Old Spice, the advertisement, through its final line of “Smell like a man, man,” assures him that he would no longer have to worry about how he smells; he would smell like a
The commercial starts in an ordinary tile bathroom where stands a confident man with a noticeably toned, strong body with nothing but a towel hanging around his hips. This man asks the women watching to look at their man (their husband or boyfriend), then to look back at him, then back to their man, and then back at him again. With this comparison the Old Spice man is making, he creates ethos or credibility for himself by pointing out that the man sitting next to the women watching is not as good looking as him. The Old Spice man also agrees that the woman’s man isn’t him, but that “he could smell like me.” Pathos also comes into play here as this comparison creates feelings of disgust and abhorrence towards their now unattractive man. As the ad continues the setting changes to a lavish boat where the man has in hand “two tickets to that thing you love,” which suggests he is able to provide any women’s wishes. This leads the audience to feel that if their man smelt like the Old Spice man, he would be able to be as attractive, successful, and charming as him. The women watching want their man to be like this man, leading them to buy the body
Advertisers use whatever they can to attract the reader. From a sexual appealing look to a word. One of the most helpful approaches is sex of course which can capture anyone's attention. The ad for Opium perfume depicts a young brunet that has nicely shaped body and wears nothing but golden slippers, necklace and bracelet. Model is laying down seeming like she is enjoying herself and maybe experiencing orgasm. Again in Dolce & Gabbana ad, we see man and woman having passionate foreplay; with one hand he is pulling her bra strap down while with other touching her breast and she is taking her panties off. In this ad, the naked female body and idea of sex is used to get the image of their product into the reader's memory. "Newsweek wrote: The strategy is that, while the consumer studies the picture, the designer's name melts into the brain. And a big part of the message that was melting in was sexual." (Streitmatter, pp. 123) Anyhow, both ads use sexual attention to grab reader's attention. This is exactly what Calvin Klein had intended he wanted to "make sure, first and foremost, that anyone who was thumbing through the pages of a magazine would stop and look at the ads.
...a woman. This commercial does not appeal to everyone, but does a phenomenal job at appealing to its intended demographics. The two main techniques of advertisement are association and promotion and they are both used very well in this television ad. Old Spice most definitely garnered many new customers thru the airing of this ad.
The ad itself is for Smirnoff Flavored Vodka: Whipped Cream, playing on the idea that alcohol and sex are synonymous. Advertisers and marketers are clever and sneaky. They have studied the parts of society which are the most popular. More than that, however, they have studied our reactions to ads and even studied our thoughts. While we may feel these are just dumb marketing campaigns, they are actually intelligent advertising tricks. The most common, and perhaps most controversial trick of them all, is selling with sex. What that phrase means, is that these companies play on the sexual nature and carnal desires of humankind, and rely on that reaction to sell their products.
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
The most dominant impression in the advertisement is the photo of the woman as it promotes feminism and it shows that women have the strength and tools to do everything they put their mind into. The Clorox products will help her eliminate even
The two concepts that I am going to talk about are the master trait and women as a minority group. According to our textbook, the master trait is defined as cutting across all other identities in life. We are always female or male at the end of the day. In the Tide commercial, as viewers we see how separate men are to women. A once enjoyable party turns into a charade that depicts women as happy go lucky to do house work. Although the master trait is something that is a normality to our society, when we solely view someone as male or female, we impose gender stereotypes that shouldn 't continue to exist. We see the negative connotations of gender enforced stereotypes when it comes to the Old Spice commercial. The glamorized depiction of the man makes it seem like the fairy tale we dreamed of is achievable just by using Old Spice. The second concept of women being a minority group comes into play in both commercials because women are on the back burner for both. Yes, the Tide commercial depicted the happenings of Kelly Ripa’s dinner party but as a whole women were still the minority because of the oppressed overtones within. In the Old Spice commercial, women play an invisible role because we aren’t seen at all in the commercial but it is more geared to us. Since we are “less stronger” than men, we need to get someone who all around suits us according to the
The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people aroun...