AT & T Essay

408 Words1 Page
bulb-icon

Recommended: At&t strategic objectives

AT&T is one of the leaders in telecommunication industry. It is the largest communications holdings company by revenue; it has a very broad portfolio of products and services; it has tremendous opportunities for growth and expansion whether it’s through acquisitions or entering into emerging markets. AT&T’s partnership with Apple and the IPhone has also provided a strong footing within the telecommunications industry, AT&T is currently in competition with seven large companies. The strongest competitor for cable/satellite is Comcast, for the home phone services is Vonage, and the top two competitors in the wireless industry is Sprint and Verizon. Current customers of these companies may be willing to switch providers for the convenience of …show more content…

To target AT&T’s Triple Play customer market, AT&T used sales promotion, public relations, and direct marketing. It combined traditional media vehicles such as television, radio, and newspaper, also internet/online utilizing Facebook, and Twitter; outdoor media campaigns which will entail billboards on public transportation. AT&T targeted T-Mobile's customers more directly, offering T-Mobile customers up to $450 in account credit to switch to AT&T. AT&T will also pay up to $250 for device trade-ins (depending on the condition of the device) and another $200 credit for porting their numbers from T-Mobile. It then introduced the “Customer Referral Program” through which AT&T customers can earn up to $575 a year. These days AT&T primarily use TV and online media to advertise its products and plans. “AT&T at the Half” is well known segment during every NCAA basketball season. Every call to AT&T concludes with the message “Don’t Text and drive. It can wait “. This message emphasizes AT&T’s commitment to the safety of the citizens of our country. One can appreciate the value of this message by watching their video on you-tube and on their web

Show More
Related

  • Verizon Wireless - Price Of Demand

    1350 Words  | 3 Pages

    Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, ‘EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.

    Read More

  • Comcast Essay

    3033 Words  | 7 Pages

    The company that I have chosen is Comcast Cable Company. Currently, Comcast is the leader in the home entertainment industry. Comcast offers their customer's: cable television, internet service, home phone service, television screaming app, home security, and mobile service. The company is working to compete with AT&T/ Direct TV, Dish Network, Hulu, Netflix and sling Tv. The competitors do offer cheaper service, but Comcast is known mostly for its great internet service. Xfinity Instant TV and Xfinity Mobile are the newest product that has been launched by Comcast. Xfinity Mobile has two phone plans, and you must have Xfinity internet service. Xfinity Mobile plans are: By the Gig data and Unlimited data. The By the

    Read More

  • Supply Chain Verizon

    611 Words  | 2 Pages

    Verizon and these other three companies make up the top four of cellular service providers. Verizon leads them all with the most subscribers, while AT&T is not too far behind. These companies put the most pressure on Verizon to keep their subscribers happy, because these companies are constantly coming out with new data plans and lower pricing to try to pull away subscribers from the other companies. Verizon’s biggest push to keep their subscribers and to gain new ones is by claiming that they have the strongest cellular network in America and by very aggressive advertising, especially through television commercials. Verizon tends to have more commercials on television than any other cellular service provider. Most notably the, ‘Can you hear me now’ person; however, Sprint has now hired this person for their own commercials. This has caused Verizon to star Jamie Foxx in most of their commercials now and the commercials have starred famous athletes, like LeBron James and J.J. Watt. Verizon has also just recently acquired Yahoo and the major substitute for them would be Google. Google is without a doubt the biggest search engine used today; thus, Verizon will have to find a niche to compete against Google. However, many people still use Yahoo as their email provider, but the key for Verizon will be to revitalize Yahoo’s search engine service. These are most of the main substitutes that

    Read More

  • Verizon Wireless and AT&T Analysis

    1023 Words  | 3 Pages

    AT&T diversifies it’s promotions to grab different customers. AT&T is still in the market to grab every single customer out there. The same as Verizon it pops up different promotions, but AT&T has different promotions for different likes. It has a promotion for music, Samsung Galaxy, family plans, TV packages. Immediately on clicking on the AT&T the first thing that pops up is plans for every single device. Same thing as Verizon, AT&T has people smiling with their devices showing how happy they are with AT&T and their service.

    Read More

  • Excuses For Distracted Driving

    1043 Words  | 3 Pages

    The cell phone provider known as AT&T has produced several commercials to show the dangers of texting and driving. These are designed to grab people’s attention and to touch them in a small place in their heart, to the point that they no longer feel the need to pick up their phone in the car. They stress over and over the dangers of reading just one text. There have even been safety precautions placed in teens vehicles that record them as well as the road while they are driving to catch any of this distracted behavior.

    Read More

  • Essay On T-Mobile

    788 Words  | 2 Pages

    T-Mobile came up with another strategical plan called an early upgrade program. The mobile company’s new upgrade program is one of the first phone leasing initiatives from a major mobile provider. This was such an awesome strategy plan T-Mobile could have done. T-Mobile soon later became better and stronger. It was the second mobile company to come up with the plan of upgrading and becoming contract free. The program called ‘’Jump!’’ lunched in 2013; the strategy of this program was to have the customers make the choice competently up to them. Another great benefit about this strategy program plan is customers can do the Jump upgrade three times within a year. T-Mobile CEO’s John Legere strategy plan in 2014 was to make a transformation to the wireless industry make 4G LTE faster and

    Read More

  • AT&T Overview

    1003 Words  | 3 Pages

    In conclusion, AT&T has become more organized and improved its tactics to target the younger consumer of their products by adding IM, internet and text messaging to their plans. Even landline connection free due to the Unity Plan and the rollover minutes can make your life more talkative and productive. They also have increased their profit by extending their name to your TV when you purchase U-verse. And now you can make your decision. Wouldn’t you be more comfortable with AT&T products to comfort your life?

    Read More

  • AT&T Business Strategy

    1387 Words  | 3 Pages

    Channel Exposure- AT&T is adequate in its point of sales. They intend to match most competitors in using Radio Shack, BEST Buy, Walmart, Mall locations, high visible real estate traffic.

    Read More

  • Clear Channel Essay

    8222 Words  | 17 Pages

    INTRODUCTION      Would people be willing to pay $12.50/month for commercial free radio beamed right to their car or home. Well two companies and many big investors are betting about $3 billion dollars that people are willing to do just that. In 1997, the Federal Communication Commission (FCC) granted a portion of the S-band spectrum for satellite radio and two companies purchased use of these bands and started the only two companies competing in the satellite radio business today, namely Sirius and XM. Analysts like William Kidd of CE Unterberg Towpin, predict satellite radio will generate about $10 billion a year in revenues by 2007 (McClean, 2001).

    Read More

  • AT&T Business Analysis

    5157 Words  | 11 Pages

    The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.

    Read More

  • Position of Vodafone in International Markets

    2887 Words  | 6 Pages

    Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).

    Read More

  • General Environment of T-mobile

    1823 Words  | 4 Pages

    For this report, our team performed a scan of the general environment concerning T-Mobile. Topics which were reviewed include the economy, demographics, technology, legal and political events, and social attributes. Significant events and trends dealing with the segments are analyzed throughout.

    Read More

  • External Environment in AT&T

    1814 Words  | 4 Pages

    In fact, some of the biggest threats to the company’s growth are the government’s regulation that increases the risk to the underlying business. In addition, the risk of losing the exclusive contract for the iPhone would be a major loss for AT&T. Most of the consumers choose AT&T because of their exclusive contract for the iPhone. Hence, this loss of business will significantly influence the AT&T's profitability and revenue. Moreover, the antitrust authorities play an important role on approved the merger of AT&T.

    Read More

  • Essay On Texting And Driving

    582 Words  | 2 Pages

    There are several measures that can be taken to texting and driving. Drivers can turn off their cellular device when they enter the vehicle to remove the temptation to texting while driving. Drivers can also use application designed to cut distracted driving. AT&T developed an application called Drive Mode for iPhone.

    Read More

  • Social Media Advertising

    1030 Words  | 3 Pages

    According to The International Telecommunication Union’s statistics in 2013, the number of worldwide mobile users increased rapidly from 5.4 million (2010) to 6.4 million (2011). However, consumption did not stop at that nine-figure number when incredibly reaching over 6.8 billion in February (2013), equivalent to 96 percent of universal cellphone used. Obviously, Advertisers grasped golden opportunities to approach phone information of million people, who are their present clients, might be their long-term potential customers.

    Read More

More about AT & T Essay

Open Document