A Comparison of Three Formal Letters

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A Comparison of Three Formal Letters Formal letter 1 - 'Morton Michel Insurance Services' This is a formal letter confirming the payment of a customer's payment for their childminders insurance. The letter is uses a lot of different techniques to make it as affective as possible. Layout The first thing you notice about this formal letter is that it contains a very distinct letterhead. This contains the company logo, address, name, contact number, web-address and a list of partners of the company. It has been formatted in blue to help it to stand out. This letterhead would be used on most of the company's letters. This is because the document would be saved as a template on the company's computer and therefore when they need to produce a formal letter they need not insert this information, therefore saving time. The letter does not contain an address of the company on the right-hand side above the date, as you would expect because the information is in the letterhead. Instead of an address in this space there is no information, only white space. This tells the reader that this area of the letter is not important and therefore the reader looks to the other side and starts to read. This is a good use of white space as it directs the reader as to where to look. At the bottom of the letter is the footer. This contains extra information about 'Morton Michel Insurance Services'. This like the header would be saved on the template to save time. The letter is of a portrait orientation because this is the logical order in presenting text. It enables the reader to follow the flow of information from top to bottom. Struc... ... middle of paper ... ...y of ending a letter when it is addressed to someone using their name. Purpose The purpose of the letter is to inform the reader of the 'young driver programme' that their son will undertake at college. It does this very well by using combinations of techniques. To improve the letter the main body of the text could be moved up so that it fit on the page without overlapping the footer. This would make better use of the white space. Conclusion Out of the three formal letters I have evaluated I think that the 'Callington Community College' is the most effective in serving its purpose as a formal letter. This is mainly due to the fact that it combines all the information to use the white space effectively and the use of colour to attract the reader and draw their attention to various pieces information.

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