A Biography of Igor Ansoff

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“Strategic management analyses the major initiatives taken by a company’s top management on behalf of owners, involving resources and performance in internal and external environments”. There are many well known strategists for strategic management.
I have chosen Igor Ansoff which built on Chandler’s work by adding concepts and inventing a vocabulary.
I have discussed about his biography, contribution in strategic management, strategy decision, the components of strategy, turbulence, Ansoff matrix and advantages & disadvantages of Ansoff matrix.


H. Igor Ansoff was born on 12 December 1918 in Vladivostok, Russia. He immigrated to United States with his family after 18 years lived in Russia. He graduated from New York City’s Stuyvesant High School in 1937. Ansoff studied general engineering at the Stevens Institute of Technology and continued his education and completed his Master of Science degree in the Dynamics of Rigid Bodies in the same institution. He then studied at Brown University and received a Doctorate in applied mathematics with a major in Mathematical Theory of Elasticity and Plasticity and a minor in Vibration. He was known as Father of Strategic Management.
He joined UCLA in the Senior Executive Program after coming to California. He was a professor at United States International University for 17 years. He also was a member of the U.S Naval Reserve, and served as a liaison with the Russian Navy and as an instructor in physics at the U.S Naval Academy.
The prestigious Igor Ansoff was established in 9181 in The Netherlands to honour his work for research and management in the study of Strategic Planning and Management. Other than that, an annual award has been established in his name b...

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...enry Mintzberg’s view is different where Mintzberg dislike the idea of strategy being built from planning which is supported by analytical techniques which both of them had debated over their differing views and Ansoff being critic by Mintzberg.

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