90s Soccer Research Paper

Money impacted the life of everyone in a certain way. It even changed the way in which the sport is moving. To be more specific money changed soccer from the 90s to how it is today. In fact, in the 90s, the soccer was about pride, fun and competition. On the other hand, the soccer of the present is managed as a way to get money. There are many contrasts between soccer from the 90s and the present, thanks to the money. Money very likely had changed soccer from the 90s to the present in three main ways: inflation, marketing and sports scandals.
The first change that money caused between the soccer of the 90s and the present is inflation. Soccer is one of the various sports where inflation grew tremendously. In addition, huge amounts of money

In 1992, the television network Sky Tv paid about 191 million pounds for the Barclays Premier League television rights for five years. That amount seems to be enormous, but compared to what television networks pay today is a small amount of money. On the other hand, in 2010, the television networks Sky and Setanta paid 1.7 billion pounds for the rights of transmission for five years. Today’s soccer seeks to do business with anything, regardless if it damages the sport’s integrity. For example, in 2004, the soccer team Arsenal signed a contract with the Emirates Airlines Company. The contract consisted of changing the name of their stadium to Emirates Stadium in honor of this powerful company. The airline company paid a little more than 100 million pounds for the rights to name the stadium Emirates Stadium and the sponsorship of team for fifteen years. In contrast, in the 90s all the stadiums were named after an important person on the team such as a player, president or even fans. It was a way of honoring the people who gave so much joy to the institution. For example, in 1991, the Huddersfield Town team return to the Barclays Premier League after twenty years

In fact, this is everywhere in this sport, the only thing that soccer teams care is how to make money. For instance, as it was mentioned earlier, in the 90s the stadiums were named after someone who is historic to the team or by a significant part of the city. Returning to the subject of the Barclays Premier League, in the 90s, many stadiums were named by important streets or buildings of the city. For example, Old Trafford, White Hart Lane and Stamford Bridge are names of important buildings in England. However, in consequence of the power of money many teams come with the idea of putting a company’s name to their stadium as an option of getting money. In addition, in 2001, the majority of the English teams added to their stadiums, restaurants, museums, supermarkets and hotels. Somehow the essence of watching the sport in the stadium to support their team disappear. In addition, millions of people watch the games by the television. As a result, many companies know that during the break of the game was a great way to promote their product. However, soccer only has a single and small break. As a result, the companies start to promote their business not on the television but the team’s uniforms. An example of this are Fly Emirates, Chevrolet or Samsung; these companies invested millions of euros to put their names on the uniforms of the top teams in the Barclays Premier League. Many