Susan G. Komen Foundation mission is to impact in the battle against breast cancer. With sponsored events Komen Race for the Cure, Susan G. Komen Foundation has invested almost $2 billion to fulfill a Nancy G. Brinker promise to her sister Susan G. Komen. The purpose of Susan G. Komen Foundation is to work towards terminate breast cancer in the United States and globally through innovative research, community health outreach, advocates and programs exceeding fifty countries.
The event that generated the negative publicity towards the Susan G. Komen Foundation according to NBC News, the foundation had announced that it would be taking funds from its Planned Parenthood organization and would not be providing grants used for mammogram screenings for early discovery of cancer to Planned Parenthood which led towards hostile response from Komen supporters and abortion rights advocacy groups, until the founder and CEO, Nancy Brinker extracted the proposal. The situation brought about more negative abridgment once it was exposed that founder and CEO “received a 64 percent raise and now makes $684,000 a year, according to the charity’s latest available tax filing. Komen says the raise came in November 2010, prior to last year’s controversy.” (Myers & Reynolds, 2013) The Founder and CEO of the Komen foundation shut her communication with the public and supporters without providing any form of explanation. The deliberate action the caused many supporters to ask for refunds and withdraw from participating any of the walk or run for cancer. Others felt that the increase in salary could have been used elsewhere in the organization instead of lining Ms. Brinker’s pockets. However the watchdog.com stated that it is not unusual for CEO and founde...
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...fying the message and values established its traditional communications (advertising resources, annual reports, website, etc.) in addition all inquests initiated from the media is an opportunity to reinforce the foundations values in a crisis (scandal). Remain attentive towards the demands on staff and discover methods of recognizing and reward them to acquire further support to cover the complete scope of the business communications opportunities.
Works Cited
Komen.org. (2013). About Us: Fulfilling the Promise. Retrieved from Susan G. Komen: http://ww5.komen.org/AboutUs/AboutUs.html
Myers, L., & Reynolds, T. (2013, June 10). Susan Komen CEO's salary draws fire as donations drop, races are canceled. Retrieved from NBCNews.com: http://investigations.nbcnews.com/_news/2013/06/10/18869742-susan-komen-ceos-salary-draws-fire-as-donations-drop-races-are-canceled?lite
John Dallas Costa, Ethical Imperative wrote: "Not long ago the concerns of ecologists were as irrelevant to business planners as those of ethicists are today. “Green” has gone from being a disparagement to becoming a badge that no smart company would risk being without. Ethics are similarly en route to becoming a strategic imperative."
If nonprofits do not keep their goals focused and spend too much time trying to emulate big business, they will create unnecessary expenses and harm their support base as some donors may not continue to donate if funds appear to be misappropriated. High compensation does not guarantee an effective leader that will have dedication and commitment for the cause. If the compensation being considered is high enough that donors would be concerned or the board would be embarrassed if it made the news, then it is probably unjustifiably too high. It is important to attract the right candidate for leadership and the compensation plays a key role in that but it cannot be the most important
Retrieved April 4, 2014, from http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/pdfviewer/pdfviewer? sid=3117d496-29ac-4318-82c9-1dfeeac7cc64%40sessionmgr113&vid=12&hid=109 Hundley, K. (2013, June 13). Above the law: America's worst charities. CNN. Retrieved April 5, 2014, from http://www.cnn.com/2013/06/13/us/worst-charities/ Independent Auditors Report. (2012).
Throughout Dan Pallotta’s TED Talk he argues that the discrimination against nonprofits is limiting their ability to change the world. He believes that nonprofits operate under one rule book, while for-profits operate under another. And the book for-profits are encouraged to operate under, allows them to attract the best talent, spend money to make money, take risks, pay dividends, and take their time returning profits to investors.
The title of the article that I chose to critique is, Epic wipeout! GoPro CEO loses $3B. It was written by USA Today market reporter Matt Krantz. The article begins by mentioning that there has been a severe decline in GoPro’s stock prices over the course of the past 2 years. He then begins to discuss founder and CEO Nicholas Woodman and how he was affected by the decline it stocks prices since he is the largest single holder of the stock. If he were to sell his stocks today as opposed to selling them two years ago he would have lost over $600 million. He then mentions that Woodman’s shares were once valued at over $3.4 billion so he would have lost roughly $3 billion now from the point he was at just a few years ago. The decline in stock prices is a result of the company struggling to turn a profit. Finally the author concludes that we do not need to feel bad for him because he still has millions of dollars he is just not a billionaire any longer.
The actions of Ms. Ephonia Green created a financial setback for the Association of American Medical Colleges but it was determined Ms. Green did not embezzle money that were obtain through federal funding or any other grants. Ms. Green’s actions were of a substantial magnitude, AAMC expects to make a full recovery from this incident. As part of her plea agreement, Ms. Green has been ordered to forfeit any and all property, to include her home, the sale of her business, the condo, her vehicle, and her 401k. Sentencing is scheduled for February 28, 2014 where Ms. Green faces up to 20 years in prison however under sentencing guideline to the plea; it could be reduced to 4 years.
The goal of this charity is to raise money for pediatric cancer research with the help of kids and adults. They raise money by hosting different fundraising events. What Can Help? Cancer, a serious disease that takes over 7.5 million lives a year.
The American Cancer Society is a volunteer-based organization that is present across the United States. Its main purpose is to raise money and awareness about the severity and prevalence of cancer. Cancer education and research is where most of the focus and monetary donations are used for. The American Cancer Society strives to fulfill their goal of “less cancer and more birthdays” across all generations and populations (ACS Inc., 2011).
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
..., Crisis communication failures: The BP Case Study, International Journal of Advances in Management and Economics, Issue 2, March-April 2013, accessed 28 March 2014,
The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
2) Limit the damage, and 3) restore credibility. Following these goals ensure a successful public relations plan for any organization. Crisis management definitely needs to be addressed in any organization. ? Although it is usually not a fun role for public relations manager. The.
EXAMPLE: Bernadine Healy, The Red Cross President…..resigns over the Liberty fund and where money is going.
In conclusion, this case described a company that started out very strong, but as soon as they seen a decline in stock prices they fell apart. When the stock prices fell the CEO, Kozlowski started making poor choices, such as falsifying financial information and stealing from the business. From my observation, companies that give out large bonuses for reached goals find themselves fighting with executives that put their morals aside for
Communication plays a vital role in the working of any business. Organizations have to communicate to carry out their business activities. Organizations cannot meet their goals unless they have effective communication. In any business activity manager is a key player and the triumph of any organization depends on the relationship between manager and his subordinates. Communication is a ribbon, which binds the management and its official together. It is very obligatory for the success and excellent performance of any organization.