Developing a Public Relations Plan for the Susan G. Komen Foundation Essay

Developing a Public Relations Plan for the Susan G. Komen Foundation Essay

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Susan G. Komen Foundation mission is to impact in the battle against breast cancer. With sponsored events Komen Race for the Cure, Susan G. Komen Foundation has invested almost $2 billion to fulfill a Nancy G. Brinker promise to her sister Susan G. Komen. The purpose of Susan G. Komen Foundation is to work towards terminate breast cancer in the United States and globally through innovative research, community health outreach, advocates and programs exceeding fifty countries.
The event that generated the negative publicity towards the Susan G. Komen Foundation according to NBC News, the foundation had announced that it would be taking funds from its Planned Parenthood organization and would not be providing grants used for mammogram screenings for early discovery of cancer to Planned Parenthood which led towards hostile response from Komen supporters and abortion rights advocacy groups, until the founder and CEO, Nancy Brinker extracted the proposal. The situation brought about more negative abridgment once it was exposed that founder and CEO “received a 64 percent raise and now makes $684,000 a year, according to the charity’s latest available tax filing. Komen says the raise came in November 2010, prior to last year’s controversy.” (Myers & Reynolds, 2013) The Founder and CEO of the Komen foundation shut her communication with the public and supporters without providing any form of explanation. The deliberate action the caused many supporters to ask for refunds and withdraw from participating any of the walk or run for cancer. Others felt that the increase in salary could have been used elsewhere in the organization instead of lining Ms. Brinker’s pockets. However the watchdog.com stated that it is not unusual for CEO and founde...


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...fying the message and values established its traditional communications (advertising resources, annual reports, website, etc.) in addition all inquests initiated from the media is an opportunity to reinforce the foundations values in a crisis (scandal). Remain attentive towards the demands on staff and discover methods of recognizing and reward them to acquire further support to cover the complete scope of the business communications opportunities.



Works Cited

Komen.org. (2013). About Us: Fulfilling the Promise. Retrieved from Susan G. Komen: http://ww5.komen.org/AboutUs/AboutUs.html
Myers, L., & Reynolds, T. (2013, June 10). Susan Komen CEO's salary draws fire as donations drop, races are canceled. Retrieved from NBCNews.com: http://investigations.nbcnews.com/_news/2013/06/10/18869742-susan-komen-ceos-salary-draws-fire-as-donations-drop-races-are-canceled?lite


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