The Rise Of Consumerism

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After the First World War, the American economy did very well. There were a lot of jobs and many new technologies were invented during that time. In the 1920s, there was a major rise of consumer for new products. During this time, people bought product not because of their need “but for convince and pleasure” (p. 538). The major consumer at this time was the middle class. The rise of consumerism still continues to today. Most of the consumers were women. In the 1920s, women started to more freedom then they did before. Woman started to involve more in the society. They started to go college and get their education. There was a decrease of housewife because women did want to get marry. They felt if they get marry, than they did not have the …show more content…

At this time, many different technologies were invented to help the people with easier life; especially, household items. Household items got more advance and helped save a lot of time of housework. For example, before the invention of washing machine, people washed their cloth by hand with some tool, and its could along time. During this time, family had around five children or more, so washing all family cloths can take many hours. With the invention of washing machine, people could wash their cloths much faster than they use to do. Other technologies like the washing machine, vacuum, toaster, and oven helped housewives to clean their house or cooking much faster then they use to be. Many housewives had more freed time due to the new technologies. A lot of them started to go outside the house and explore because now they had the time to do it. They started to see that there are a lot of products out there just for women, and that make them want it. Before there were very little produce for women because most of the time the person doing shopping were men and women just stay home almost all the time. Many house could get a part time jobs to help buy the things they want because of the new technologies they had a lot of free time in he …show more content…

With the new technologies like the television and radio, companies could advertise their products much easier and faster. Most of the middle class had a radio or a television at their during this time. Its helped people get the news around them much faster. Entertainment was a big deal on the radio and television. People can listen music, news, or watching a movie without going to a movie theater. After a long day at work, many people like to sat down a listen to the radio or watching television. Companies started to take advantage of these two technologies. Many companies would pay the broadcast channels to put a short film or recording on their channel and broadcast to the people about their products. When the advertisement on the radio or television and after the people hears about new product that they like, its make them wanted to buy the items. Companies would put on the advertisements on many channels and play it many time as they can effort. After hearing so many times, it could convince the people to buy their

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