The years immediately following World War II were themselves an era of profound change for many Americans. Affluence was a relatively unknown condition in American society, and many struggled to understand what it would mean for them. A pamphlet distributed by the Advertising Council, Inc. entitled “The Miracle of America” was a method by which American advertisers sought to convince Americans of the value and importance of mass consumption. In it, Uncle Sam explains to a family that the reason why the American economic system is superior is due to its devotion to increasing the production of goods for the population to consume. In this description, the reason behind the increase in production of goods is stated as being so that “(Americans) can buy more…” Uncle Sam soon goes on to tell Jun...
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...ted by Robert Griffith and Paula Baker, 98-107. New York: Houghton Mifflin, 2007.
Newsweek. “The Problem Grows Worse … What to Do When Kids Shoot Down Kids?” in Major Problems in American History Since 1945, edited by Robert Griffith and Paula Baker, 86. New York: Houghton Mifflin, 2007.
Packard, Vance. “Vance Packard Warns Against the ‘Hidden Persuaders’.” In Major Problems in American History Since 1945, edited by Robert Griffith and Paula Baker, 94. New York: Houghton Mifflin, 2007.
Shrum, Kelly. “Making the American Girl.” In Major Problems in American History Since 1945, edited by Robert Griffith and Paula Baker, 111. New York: Houghton Mifflin, 2007.
U.S. News and World Report. “What TV Is Doing to America.” In Major Problems in American History Since 1945, edited by Robert Griffith and Paula Baker, 90-92. New York: Houghton Mifflin, 2007.
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