There are many different theories in the public relations field. This paper will discuss the day to day operations of public relations (PR). This will be followed by discussing each theory in depth. This will include the different types of PR followed by how each theory correlates with these day to day operations. PR is a varied field with many different components that have lasting effects on the company that they work for. The definition of PR practitioner according to “This is PR” is “the intermediary between an organization and all of its publics.”
There are many functions to PR that need to be understood before going into the job itself. A public relations practitioner’s role is a service oriented job that must stay truthful and put the public’s interest first. It’s important that they are effective communicators since they are the go between for companies and the public. They need to understand the public, doing so involves understanding psychology, sociology, and communication. The one thing the PR practitioner should be measured by is their ethical performance.
The role of PR involves many different activities as well. Most people think of PR as just the person that speaks to the media but that is only a small portion. They are also involved in marketing, merchandising, graphics, advertising, and research. Research is considered the foundation of what PR is all about. It’s important to know all you can about the public before any of the other functions can take place. With these activates come the three basic roles of PR. These roles include; staff members who are part of the organization they represent, firm/agency who may hold another title in the firm, and the independent practitioner who work outside the company and ...
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... that information is presented. You could see the same commercial for the BP oil spill one that is done by PETA the other by BP. The message in the PETA commercial would show BP as heartless not caring about what they had done. The same commercial could show how even though they made a mistake they will do everything in their power to correct it. This is done by PR practitioners to show the public information how they need it to be seen. The message is presented in a way to make the public feel a certain way to gain favor or trust.
There are many other theories that are used in the day-to-day operations of PR. These were the ones I felt showed the wide range of the PR field itself. PR is a field that takes a lot of time, people skills, communication skills, and knowledge. This is a career that isn’t one that can be learned in a class room but taught by experience.
Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that is known for knowingly using products that caused thousands of people throughout Australia to grow to become sick and even resulting in death, from its products that produced massive profits is a prime example of the PR problem. However ethical communication and critically reflective practices are procedures that benefit both the public and the organisation when use correctly, opposite to the James Hardie case.
Being able to speak across multiple platforms while creating a standard PR plan is the solution for 2043. Understanding a variety of publics is important now and will be even more important in the future. To understand your target audience better, you should know their current attitudes, opinions as well as interests. On the basis of this information, public relation practitioners should formulate public relations campaign in such a way that it caters to the need attitudes of its publics ("Public relations essentials-understanding," 2009). However, when there is no longer a majori...
Budgets have been compiled to cover the input of an external PR team, in terms of strategic advice, media relations and event management. The PR teams personnel are based in the UK; and are senior strategists with expertise in technical public relations. The consultancy’s strategy director will oversee the PR team, with overall accountability to SBR.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
It can be said that public relations is the communication of the accountability of a business or
Managing a Crisis Using Public Relations Handling Public Relations for any organization can be very difficult. task in any circumstance - even in simple, non-crisis situations. When a crisis strikes, that's when PR managers really have their work. cut out for them to see. A PR manager must always be prepared for the inevitable crisis to happen because that is when their jobs are really tested by the public and the organization.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
With the introduction of the internet comes new media, which in recent years have seen PR practitioners having to adapt and change their approach to cater to the online community. According to Dewdney & Ride, new media can be described as “the preferred term for a range of media practices that employ digital technologies and the computer in some way or another (James, n.d.). New media also provides a wider reach than traditional media, being portable and easily accessible. This essay seeks to explore the opportunities and threats presented to PR practitioners with the introduction of new media.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
We are currently in an era where the profession of public relations is widely viewed as being “spin doctors” and hype can often eclipse reality. Most individuals see public relations as people who manipulate the public mind, rather than tell the truth. We are often accused of distorting reality, propaganda and withholding information. With these circumstances, you could have thought that “ethical public relations” was an oxymoron. Although not everyone is in tune with today’s public relation’s world, it is critical to assert a practitioners' beliefs of ethics in the practice of public relations. Being an ethical public relations practitioner is fundamental, especially when it is your duty to build trust and enhance stakeholders’ reputations.
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Ethics, as according to Johanessen, Valde, & Whedbee (2008, p. 1) is a study that argues what should be the grounds principles for right and wrong human behaviour. There are public relations scholars from Kruckeberg (1998) have made a point to relate universal ethical values as professional values. It is therefore necessary to integrate these values into the public relations profession. The Institute of Public Relations Singapore (IPRS) has supported this in their code of ethics. A principal stated that, “A member shall conduct his professional activities with respect for the public interest and the interest of the profession.” This means that every decision and strategy that the public relations practitioner should account for their employee, client or community. However, a report done by
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.