There are many functions to PR that need to be understood before going into the job itself. A public relations practitioner’s role is a service oriented job that must stay truthful and put the public’s interest first. It’s important that they are effective communicators since they are the go between for companies and the public. They need to understand the public, doing so involves understanding psychology, sociology, and communication. The one thing the PR practitioner should be measured by is their ethical performance.
The role of PR involves many different activities as well. Most people think of PR as just the person that speaks to the media but that is only a small portion. They are also involved in marketing, merchandising, graphics, advertising, and research. Research is considered the foundation of what PR is all about. It’s important to know all you can about the public before any of the other functions can take place. With these activates come the three basic roles of PR. These roles include; staff members who are part of the organization they represent, firm/agency who may hold another title in the firm, and the independent practitioner who work outside the company and ...
... middle of paper ...
... that information is presented. You could see the same commercial for the BP oil spill one that is done by PETA the other by BP. The message in the PETA commercial would show BP as heartless not caring about what they had done. The same commercial could show how even though they made a mistake they will do everything in their power to correct it. This is done by PR practitioners to show the public information how they need it to be seen. The message is presented in a way to make the public feel a certain way to gain favor or trust.
There are many other theories that are used in the day-to-day operations of PR. These were the ones I felt showed the wide range of the PR field itself. PR is a field that takes a lot of time, people skills, communication skills, and knowledge. This is a career that isn’t one that can be learned in a class room but taught by experience.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- 1810 American settlers in East and West Florida declare independence and rebel against Spain for control of land. April 28, 1823 With newly acquired land the United States has become to within 90 miles of Cuba. Secretary of State John Quincy Adam sends a letter to Minister to Spain Hugh Nelson speculating the likelihood of U.S. “annexation of Cuba” within half a century in spite of deterrents: “But there are laws of political as well as of physical gravitation; and if an apple severed by the tempest from its native tree cannot choose but fall to the ground, Cuba, forcibly disjoined from its own unnatural connection with Spain, and incapable of self-support, can gravitate only towards the... [tags: Cuba-United States Relations]
2889 words (8.3 pages)
- One of the primary goals of PR is to bridge the gap between the needs of the public and needs of a company or organization. Knowing that the very idea of drilling on the Continental shelf was a hot button issue, BP should have approached the endeavor with diligence. The findings in the National Commission on the BP Deepwater Horizon Oil spill and Offshore Drilling report could prove damaging tot he companies image because if reveals step by step the mistakes and agenda of the companies management.... [tags: Business Analysis ]
892 words (2.5 pages)
- Google targets a small audience with their Annual Report. This is not a tool to communicate with their customers and consumers, the media, or their employees. It is tightly focused on exactly two publics: Google's investors and the United States federal government. The primary reasons that the annual report does not also try to target other publics are the differences in the type and amount of detail required by each public. Investors are looking for this information to determine whether to buy, sell, or hold their shares.... [tags: Public Relations]
877 words (2.5 pages)
- Public Relations in Professional Sports "If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross) PR today, has undergone a massive restructuring and organization and is now gaining recognition worldwide. An offshoot of this is PR in sports.... [tags: Professional Sports]
1523 words (4.4 pages)
- Marketing and Operations Functions Name Institution Introduction Various organizations have different functions that interrelate to enhance productivity and performance (Bell, 2013). These functions are integrated to give the organizations a competitive advantage and emerge stronger in their domains. These functions include marketing, operations, finance and human resource functions. The interaction between these functions enables organizations and firms to work towards achieving the fundamental goals of the organization.... [tags: Marketing, Organic food, Whole Foods Market]
3088 words (8.8 pages)
- It's Time for a Universal Code of Ethics for Public Relations Contemporary public relations is a twentieth-century phenomenon that evolved from the press gentry of the 1800s. These old-time press agents played upon the credulity of the public in its desire to be entertained, whether or not they were deceived. Advertisements and press releases were often exaggerated to the point of being complete falsifications. In promoting an attraction, press agents dropped multitudes of tickets on the newspaper editors desk along with the releases.... [tags: Ethics Communications]
4829 words (13.8 pages)
- Thesis: Understanding the ideology of a nation’s way of life is fundamental to successful military operations. Ireland has endured fighting, famine, and struggle for centuries, making the people of Ireland both tough and rugged. Era after era of invasions of Ireland created a culture that is resilient, comprehends survival, and fully understands guerrilla warfare. 1. The meaning of culture. 2. Major characteristics that define Irish culture. a) Geographic location, background/origin, and religion b) Infrastructure and terrain c) Social normality –Hard people from a harsh environment d) Economic factors –Trade: early/modern trade and current state e) Political repute –Similarity to U.S.... [tags: guerilla fighters]
3285 words (9.4 pages)
- Introduction: By definition, “Outsourcing is the process of hiring an external provider to do the work that was previously done internally. Outsourcing has become a widespread and increasingly popular alternative involving virtually every business area” (Mondy, 2012). Many companies are choosing to outsource some of, if not all of their human resource functions due to other companies being able to perform the functions more efficiently and have more knowledge in an area then the company itself.... [tags: Human Resources, Companies]
1316 words (3.8 pages)
- Public Relation Practitioner Public Relations is often viewed in many ways, generally not according to what a public relations practitioner really is or does. People often see it as a journalistic role played by reporters, or someone who only represents celebrities. Reading about what professionals do every day in this field can provide an important background about public relations, however this strategy will not help you grasp exactly what is needed for this career. In order to be successful in understanding the way this field works, it is best to shadow or interview some who is in this field every day.... [tags: Public relations, Public, Communication]
710 words (2 pages)
- The aim of this report is to discuss an effective PR campaign for the established business Virgo. The report will follow Scott Cutlip’s four-step process as a structure that is important for Virgo in regaining its company’s profile. Defining Cutlip’s four-step process helps in the development of communication for the organisation to its publics. In relation, Virgo will add extension in the rebuilding of reputation through its aims and objectives. Using this process breaks down into situation analysis, planning and programming strategy, implementation, and evaluating the program.... [tags: Public Relations]
3370 words (9.6 pages)