Data Mining

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Abstract Every interaction your company has with a customer or supplier likely generates a data trail and this data provides a wealth of information for marketers. Extracting that information and getting it into usable shape requires sophisticated data mining tools. One example of this technology is the used by police departments to identify patterns in crime. We will define, explain and discuss main aspects of data mining. Also its benefits and negative issues. What is Data? Data is defined as facts, concepts, information, or instructions in a formalized manner suitable for communication, interpretation, or processing by humans or by automatic means. Like mentioned before this processing is usually assumed to be automated and running on a computer. Data are most useful when well-presented and actually informative, data-processing systems are often referred to as information systems. Now that we know the purpose and meaning of data, we proceed to explain what data mining consist of. What is Information? Information is the result of processing, manipulating and organizing data in a way that eventually adds to the knowledge of the receiver. In other words, it is the context in which data is taken. These patterns, associations, or relationships among all this data can provide information. For example, analysis of retail point of sale transaction data can yield information on which products are selling and when. What is Knowledge? Knowledge is what is known. Like the related concepts truth, belief, and wisdom, there is no single definition of knowledge on which scholars agree, but rather numerous theories and continued debate about the nature of knowledge. Information can be converted into knowledge about historical pa... ... middle of paper ... ... increases the pressure for faster, more powerful data mining queries. This increases pressure for larger, faster systems, which are more expensive. Conclusion There are many ways that data mining can be applied to your corporate data, which will provide greater insight into your business or operations. The value that data mining provides is knowledge about patterns or events that you may not know. As data storage technology advances and information systems continue to collect and process data, a treasure is amassing that is waiting to be discovered. Are you ready to make your claim and find your riches? References Stacy Cowley, “IDG News Service”, August 2005 Linda B., Bourgue, Virginia A., Clark, Processing Data: The Survey Example, Sage Publications, Inc. (December 14, 2006) Bill Palace,” Data Mining”, June, 1996 Todd Spangler, “Teradata:

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