Janata Bank Case Study

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6.0 Customer Service of Dhaka College Branch
Customer service is always a very vital issue for Janata Bank Limited. There is a common dialogue in Janata Bank which says “Customers are our King”. So it likes to treat its customers with a very outstanding manner. As the hospitality is very necessary, the Bank should always try to give its clients the best service. All the efforts and works in the Branch Banking environment should focus on customer satisfaction.
Front desk play a very vital role in a Bank’s customer service. This happen gradually that a prospective client approach to a Bank at first to know something .To know the facilities which the Bank could provide him. Clients want to know various matters to a Bank. There are varieties of clients .Someone may be a teacher, someone is a doctor and someone is businessman and may be some are students. To a Bank all the prospective customers are equally valuable. When a client enters into a Bank, he at first meets to the Front Desk. So the officers who serve here play a very important role. It is a very common rule that “First impression should be the best impression”. Janata Bank is very prompt in their Here customers find their guideline and all necessary information .They can open their account ,open different deposit scheme, can do Pay Order and could get all support to do …show more content…

The above table & chart shows that 4% customers strongly disagreed, 14.7% customers disagreed with the statement. It means internal decoration is not attractive to them. 12% customers neither agreed nor disagreed with the statement. It means internal decoration is so so attractive to them. 44% officers agreed & 25.3% officers strongly agreed with the statement. It means internal decoration and ambience of the Bank is quite attractive to them. The mean value of 3.72 indicates that internal decoration system is quite better in this

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