Cultural Aspect Of Globalization

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Globalization is part of modern business. Managers are constantly urged to resolve the challenges and opportunities that exist in a round-the-clock, boundary-less competitive world. Since we live in this world of extremely high competition it is easy for managers to only focus on the most immediate elements of globalization, while losing sight of long term developments. Management has changed because of globalization.

Globalization is: “The worldwide movement toward economic, financial, trade, and communications integration. Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods, and services across national frontiers”¹.

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This dimension refers to how a culture views the traditional role of men and women. A country with a high Masculinity score, for example Japan with a score of 95, often sees men and woman working in different, gender-defined roles. People in countries with a low score, for example The Netherlands with a score of 14, believe that men and woman are equally capable of doing any task.
The fourth dimension is Uncertainty Avoidance. This defines how well people cope with situations where the outcome is uncertain. Cultures with a high score in this dimension need structure and rules to feel comfortable. Cultures with a low score are more likely to take risks and accept change.

The last cultural dimension is Long-Term Orientation. This looks at how a culture values long-standing traditions and values. Cultures that have a high Long-Term Orientation show respect for tradition. Older people get more admiration, and education and training credentials are important. Cultures with a low score believe more in in equality. They are more creative and expressive.
In appendix 1 all scores created by Hofstede can be found, this way different countries can be

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