The Commercialization Of Rap & Hip Hop Essay example

The Commercialization Of Rap & Hip Hop Essay example

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“You could name practically any problem in the hood and there 'd be a rap song for you.”
― Jay-Z, Decoded.
You may have noticed that all the rap heard on the radio is only about sex, sex, sex and even more sex. In between this there might be references to drugs or violence, cars and wealth. It’s sad to think that once a genre that was used as a form of expression by the black youth is now being used against them. I will be arguing that social constraints are placed on the black race through rap, forcing males to portray hyper masculine identities and females to be seen as commodities that is probably due to the white supremacist nature of the music industry. Within this essay I will be focusing on the commercialization of rap & hip-hop (which will be used interchangeably) and how this has had detrimental (harmful) effects on both the male and female black populations within America.
The idea of a black male being a criminal is enforced within today 's society to such an extent that there is a task force within the New York police department targeted solely at rappers (Rebollo & Moras 2012.) This idea is actually quite different to what the original intention of the genre was; “Hip -Hop was an innovation where youth minority such as young latinos and black teens could express their angst and speak freely” (Rebollo-Gil & Moras 2002.) That was back in the 1970s, nowadays the genre is no longer controlled by mostly members of the African American population, rather it is dominated by white labels. Reducing the genre to a “commodity that can be bought and sold, without the cultural and social markers that have defined blackness” (Neal 1997.) Both the articles I have mentioned within this essay so far talk of the commodification of hi...


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...terosexual relationships and homophobic comments, For females this isn’t the case they can express their queer desires without the same backlash as males. Yet one could see these desires expressed within female rappers lyrics for the benefit of the male titillation (tempt them (Smith 2014.))
As you can see through the commodification of the hip-hop genre, white supremacy has led to many negative outcomes for artists from this genre and African American culture as a whole. Where, even though they created a genre they no longer are able to properly represent themselves. Due to the demands of the larger corporations who control what they can sell and what the consumer will see. However rap can go back to it’s original roots, provided it becomes less superficial and less about what mainstream fans want and instead focuses on what’s best for the community of black people.

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