Collection and Presentation of Data: We printed off 60 surveys and stood outside YoYo Yogurt and asked recent customers to fill our our survey. Out of the 60 surveys, 33 were completed, and mainly by adults. The first question we asked on our survey was how the customer would rate their satisfaction of YoYo Yogurt out on a scale from 1-10. This bar graph shows the quantity of people who chose each rating. Only 5 people thought the store was not very good, by giving a rating of 4 or lower. 16 people thought YoYo Yogurt was extremely good as the gave it a rating of 7 or more. And 12 people thought the store was satisfying by voting either 5 or 6. This shows us that most people were satisfied with their experience as 28 out of the 33 surveyed …show more content…
On the other hand, 21.2% of customers we surveyed thought there was not a good selection. Whilst, 15.2% didn’t have an opinion. This shows us most people we surveyed thought that the selection of toppings at YoYo Yogurt is good. This helps us as a good selection of toppings is essential for a frozen yogurt company to run as they are a complement to the frozen yogurt. As they have a good variety of toppings, people are more likely to go there over a place like Wendys where only one topping is allowed to be chosen. This pie chart shows us that 69.7% of the people we surveyed would recommend YoYo Yogurt’s frozen yogurt to a friend or family member, meanwhile only 30.3% of people would not recommend this product. This tells us that this product is popular amongst its customers as they are willing to spread the word about it , and effectively get YoYo Yogurt more …show more content…
The law of demand states that as the price of a good or service decreases, the quantity demanded increases, ceteris paribus, and vice versa. We see on the YoYo Yogurt’s demand curve that at $2.50 (which is closest to the actual price), the market demand we obtained is 109 per month. This helps as we can look at the graph and see what the quantity demanded at the actual price ($2.60) is. If we look at the graph, at the $2.60 mark, the quantity demanded is a bit lower than at $2.50, as it is about 95 per month. On the Wendys demand curve, we can see that at the current price for their small serving ($4.50) the market’s quantity demand is 73 per month, whereas at $5.50 (the large serving size) the market’s quantity demand is at 25 per month. This can help us gauge the popularity of Wendys frozen
...order to increase revenues to $20 million before the end of 2001, Natureview should choose option three and introduce two SKUs of a children’s multi-pack into the natural foods channel. This option carries the least amount of financial risk and would allow the company to build off of its already well-established position within the natural foods channel. Since women already represent 70% of yogurt purchases, the company should market the children’s multi-packs to mothers as a fast, easy, delicious and nutritious option for children as an addition to a meal or as a snack.
Judging criteria would be having the customers fill out surveys, they have them all the time, but the customer will get a reward for filling it out regardless. Some companies have you fill out surveys and you are entered into a sweepstakes contest. So customers might not fill out the survey because what is the point if they feel unlucky. The customers opinions are the voices that will help make a positive impact these stores defaults.
§ Sour cream-based dips are the most popular in flavor and account for 50 percent of total dip sales so Frito-Lay has an opportunity to gain market share with sour cream-based dips.
So as Jamba Juice transformed so did its prices. Now one thing to keep in mind Jamba Juice specializes in smoothies and juices, and there are no other big firms that supply smoothies. So up until 2012, a small Jamba Juice smoothie costed $3.19, but when the company went “eco-friendly” from Styrofoam to Double Walled Paper cups prices rose .60 cents and stayed dormant at $3.79 for a good 3 years (Alexander, 2014). Although there is a change to the input in supply, the demand stays the same and eventually falls back to equilibrium. Then in prices rose again in July 2015 from $3.79 to $3.99 for a small Jamba Juice smoothie to compensate for the minimum wage increase that took place. Now you think, “Oh no big deal right?” Wrong. Consumers noticed, they noticed even more when prices rose again 3 months later in October that same year to $4.79 for a small smoothie. So in the span of 6 months Jamba Juice had raised their price $1.00 (Jamba Juice Company, n.d.). Although they noticed it did not really change the market for Jamba
In the culminating vote on which beverage they would buy, only four of the thirty-one in the focus group voted for Chill soda. This placed our product fourth out of the ten competing pops. In the individual categories, our product didn’t fare much better- Chill was tied for third overall in label design, fourth overall in social media interaction, and tied for sixth overall in best advertisements. Based on the data, our product was not taken too badly, however it was not on par with what we were hoping for. Even in the written responses to our product, we received only a few negative forms of feedback from the focus group. However, these mostly positive reactions to Chill didn’t seem to translate into the votes we needed overall. It seemed that some of the other competing brands caught the eyes of the freshmen focus group more, like Bae of Waves or Madapple. After analyzing the data there are clearly some things we could have done better, in order to obtain more
The Cold Stone Creamery focuses its energies towards customer service satisfaction goals through a line that starts with the customer and flows back through the store location’s crew and franchisee (owner), to the area developer and members of the creamery head office, and finally to their marketing team members. They call this line to customer service satisfaction the “customer pyramid.”
I am familiar with this Trader Joes location; thus I was an insider while conducting my observations and interviews. I was familiar with the produce section; therefore, I was able to passively do my observations and interviews without standing out or causing much attention. Some issues that I faced was getting people to participate during the interviews. Some people were in a rush and simply did not have the time to participate. Or, some participants mentioned how they simply did not want to participate in the interview. I did not focus on any age group. The reason why I did not have a specific age range is because I wanted to gain knowledge of the general public’s perceptions of organic produce. It was necessary to be able to observe and interact with both young, and older participants in order to learn their overall perceptions of organic food. I grouped their opinions and perceptions all together because grocery shopping and marketing of produce typically does not come or have an age restriction. Also I did not focus on any gender. Both genders male and female were interviewed and observed for the same reasons. This study did not focus on gender because grocery shopping and marketing is
The best time to use this mask is in the evening because this way your skin gets about 12 hours to heal before it is exposed to the sun. Moreover, I don’t fancy the idea of walking around smelling like fruit yoghurt, so nighttime use works for me.
Happy Hat, a U.S. national chain of frozen yogurt stores with about 500 stores in 40 states is asking for assistance with its business processes. The average number of visitors per store has held constant over the past several years, but revenues per store are down by an average of 10%, and many stores are no longer profitable. The client suspects that a large amount of inventory is being thrown away unused at the end of each day. At the same time, customer polling suggests that the yogurt flavor customers want is often not available, even when the flavor is posted on the menu. People also complain about stores being closed when they visit. Now, the chain is facing increased competition from frozen yogurt sold in 24-hour grocery stores. Happy
The main consumer characteristic that Cracker Barrel Old Country Store sets their standards on is “Pleasing people”. (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Country store states, “This restaurant has a combo of good food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among country antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Don't order dessert if you're not hungry. The blackberry cobbler and lemon icebox pie are superb. This is home cooking with affordable prices and great atmosphere.” (http://stlouis.citysearch.com/profile/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 2000 Restaurants & Institutions magazine "Choice in Chains" annual customer survey. It was also named “Best Family Dining” restaurant by Restaurant & Institutions magazine for the tenth consecutive year. The R&I award is based on a national consumer survey that evaluates chains on seven separate attributes: food quality, menu variety, value, service, atmosphere, cleanliness, and convenience. For 2000, Cracker Barrel scored highest among family dining establishments on every one of the attributes.
and compare to others. The have found tasting there product allows consumers to really enjoy the
The market price of a good is determined by both the supply and demand for it. In the world today supply and demand is perhaps one of the most fundamental principles that exists for economics and the backbone of a market economy. Supply is represented by how much the market can offer. The quantity supplied refers to the amount of a certain good that producers are willing to supply for a certain demand price. What determines this interconnection is how much of a good or service is supplied to the market or otherwise known as the supply relationship or supply schedule which is graphically represented by the supply curve. In demand the schedule is depicted graphically as the demand curve which represents the amount of goods that buyers are willing and able to purchase at various prices, assuming all other non-price factors remain the same. The demand curve is almost always represented as downwards-sloping, meaning that as price decreases, consumers will buy more of the good. Just as the supply curves reflect marginal cost curves, demand curves can be described as marginal utility curves. The main determinants of individual demand are the price of the good, level of income, personal tastes, the population, government policies, the price of substitute goods, and the price of complementary goods.
The ice cream market as a whole has been rather stagnant in past years due to lack in innovation. However, I will be specifically focusing on the ‘Ice Cream and Gelato Franchises’ industry. This industry is defined as firms that primarily serve ice cream or gelato to be consumed either on or off premises. Major players of this industry are Dairy Queen, Cold Stone Creamery, and Baskin Robbins. From 2011-2016 the growth rate was 3.2%, 2016-2021 is expected to be 0.9%. While 3.2% is a substantial growth rate, the expected 0.9% is very different. The slow growth rate in future years may be due to the fact that “health conscious American’s have been moving away from ice cream and gelato treats, which has negatively impacted the industry.” (Curran) With consumers seeking healthier options many are turning to plant-based ice creams. Planet-based ice cream is becoming a market of its own rather than a fringe market of the ice cream industry. It is estimated that by 2017 this new market will be worth $2.45 billion. ("Global Plant-based Ice-creams Market Poised to Reach US$ 2.45 Bn Value by 2027-end" 2017) While many traditional ice
Headlights shine through the big, glass windows of Sincerely Yogurt as a car pulls into the parking space right in front of the store. It’s a cold, rainy night and it is a new employee’s first shift on the job; they are about to have their first customer. The rain pouring down outside makes it difficult to see who got out of the car and what they look like, but as this employee is soon to find out, there are a few common characteristics to the people that enter the store. The customers at Sincerely Yogurt can easily be classified into categories based on the way they look, behave, and by the tip that they leave. The most common types of customers seen at Sincerely Yogurt include: the Old Couple, the Teenage Girl, and the Rich Soccer Mom.
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.