Century of Self by Adam Curtis Essay

Century of Self by Adam Curtis Essay

Length: 1007 words (2.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

The documentary Century of Self Documentary written, directed and produced by Adam Curtis,
goes to explore how Freud's developed theories were used by his nephew in order to manipulate the people. Edward Bernays was truly the father of public relations. He associated products with desires and got everybody hooked on consumerism. Edward Bernays was smart to investigated and applied techniques of mass-consumerism. He believed that deep down into all humans there is fear, using that tactic to control the minds of the American people. The ideas were put forth into all areas including economy, business, politics and more. Into analyzing the movie and particular scenes,we can make various direct connections to the sociological theories such as Symbolic Interaction, and the Critical theory and more into Herbert Marcuse's piece of writing.
Firstly, one example that connects to the theory of Symbolic Interaction, is the campaign to convince women to smoke, cigarettes were seen as a source of male sexual power. Therefore, Bernays associated the act of smoking with a sort of challenge to that power, then women smocked the cigarette. This would be a symbol, and satisfy woman’s envy of the male penis. He grouped woman to smoke in a parade, to protest the unequal rights of women, and protest against male dominance by lighting up cigarettes which they called “torches of freedom”.The press came to capture the moment, while women were lighting up their ‘torches of freedom’. For that reason the sales of cigarettes on women went up. He made it socially acceptable. He influenced women that cigarettes were like a symbol of independence and power. This was an idea to control the masses. By using Freud’s techniques to satisfying the inner irra...


... middle of paper ...


...g class are in great imbalanced. According to them socity was repressed, and the potential of people is limited, therefore they are not free. We follow the public opinion, which is really the opinion of the powers above us. Unlike Bernays who thinks that domocarcy bring stablization, the conflic theorist belief power over society is brought by the interests of the top powers, and that it is not a way to let a society be governed.
Finally, Bernays was very smart in his strategies to manipulate peoples will and play with their emotions. It was the start of the all consuming self which has come to dominate today's world. Bernays proved that it is possible to make people behave irrationally if you can link products to their desires and feelings.The outcome is a whole nation under the mental dominance of a unknow power, a power that has full grip on the population.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Sigmund Freud in The Century of the Self Documentary by Adam Curtis Essay

- ... Barnays was also sure that the concept of venerating consumer merchandise would prove beneficial if used in government schemes for the support and governing of the multitude. He recommended using reversed psychology to set free the illogical being of the individual, and by pleasing their irrational innermost wishes, individuals may perhaps be made content and passive. By businesses creating huge quantities of consumer-goods, the behavior of their consumers came to be primeval and instinctive....   [tags: psychology, unconscious, nietzsche]

Strong Essays
1843 words (5.3 pages)

Essay about Eliot and Methodism in Adam Bede

- Eliot and Methodism in Adam Bede     Adam Bede was George Eliot's-pseudonym of Mary Ann Evans-second book and first novel. Eliot was raised in a strict Methodist family. Her friendships with two skeptical philosophers, Charles Bray and Charles Hennell, brought her to challenge and eventually reject her rigid religious upbringing  ("George Eliot" 91). Adam Bede was based on a story told to Eliot by one of her Methodist aunts, a tragicomedy, and the moral of the novel is that man cannot escape the results of his actions (Wiesenfarth 145)....   [tags: Adam Bede]

Strong Essays
1078 words (3.1 pages)

Essay on The Wealth Of Nations By Adam Smith

- Adam Smith is known as one of the fathers of economics. He is most known for his profound ideas and theories on capitalism presented in his book the Wealth of Nations. Around ten years prior to him finishing the Wealth of Nations he released the Theory of Moral Sentiments, less referred to in relation to political economics, but equally as important. Both books should be read together to have a deeper understanding of Smith’s economic theories and his understanding of humans as social beings. Although the books have a somewhat lengthy time separation and are sometimes referred to as younger Smith and later, more mature Smith; it is necessary to read both books....   [tags: Adam Smith, Economics, Capitalism]

Strong Essays
831 words (2.4 pages)

Picking Fights over Strangers over Small Indignities: "King Curtis’s Echo” by Max Thayer,

- In the short story, “King Curtis’s Echo”, by Max Thayer, the author mostly focuses on his revelation that in the spirit of self-preservation, picking fights with strangers over small indignities, is a bad idea and can have fatal consequences. He does not bring to light the other obvious point in his tale: possessing people skills to begin could have prevented the situation altogether. A little tact, patience, and forethought would have gone a long way in sparing the author the plethora of indignities that he ultimately brought upon himself....   [tags: King Curtis’s Echo, Max Thayer,]

Strong Essays
621 words (1.8 pages)

The Division Of Labour By Adam Smith Essay

- The division of labour described by Adam Smith in The Wealth of Nations is a product of individual self-interest. This is representative of Smith’s methodological individualist interpretations of human nature. Adam Smith deduces that the division of labour is beneficial to the individual, as it is in one’s own interest to work less whilst still engaging in tasks that are to their own specialities. Highly specialized work is beneficial for nations to grow economically whilst allowing individuals to further pursue their own rational self-interest....   [tags: Economics, Adam Smith, Individualism, Labor]

Strong Essays
1192 words (3.4 pages)

Adam Smith And The Bible Of Capitalism Essay examples

- Adam Smith, an economist, a journalist, an educator, and a philosopher. A man who singling shaped many political economy that we see today. Also a well know author of the books, The Wealth of Nation, which is none as “Bible of Capitalism”. In this paper I will inform you, the reader much more than just the few books he wrote. Today you will be informed on Adam Smith personal life, how he changed economic policies, and how his policies still impact today everyday economy. Adams Smith, an economist that wrote the “Bible of capitalism” all started in the city of Kirkcaldy in Scotland....   [tags: Adam Smith, Economics, Capitalism, David Hume]

Strong Essays
882 words (2.5 pages)

Adam and Eve Rhetorical Strategies Essays

- In “The Diary of Adam” and “The Diary of Eve,” Mark Twain writes of the lives of Adam and Eve from The Book of Genesis in a comical manner. Adam and Eve are newly conceived and are incipient to the world. Eve chases Adam in a vivacious manner while Adam continuously tries to elude her. Then, Eve makes the critical mistake of eating the forbidden fruit, and both Adam and Eve are expelled from the Garden of Eden. The couple then discovers what they think is a fish but in reality is a human baby. In both of these short stories, Twain uses humor, imagery, and stereotypes to portray a central message....   [tags: The Diary of Adam, The Diary of eve, mark twain]

Strong Essays
974 words (2.8 pages)

Bud Not Buddy, by Christopher Paul Curtis Essay

- Bud Not Buddy, by Christopher Paul Curtis Bud Not Buddy, by Christopher Paul Curtis, takes place in Flint, Michigan and Grand Rapids, Michigan. It took place in the 1920's (during the depression). It is about a boy named Bud Caldwell who is on a search to find his father. He uses lies throughout the whole book to get him where he wants to go. He is 10 years old and his mother died when he was 6. Bud tells everyone she died a fast and painless death. Buds mother never did directly tell Bud who his father was, but she did give him a lot of hints....   [tags: Bud Not Buddy Christopher Paul Curtis]

Strong Essays
578 words (1.7 pages)

Adam Smith’s The Wealth of Nations - The Natural Order is Driven by Man’s Self-interest

- Adam Smith’s The Wealth of Nations - The Natural Order is Driven by Man’s Self-interest Adam Smith’s The Wealth of Nations argues for a system of political economy that separates economy – the creation and distribution of wealth – from governmental interference. In Smith’s view, the economy of a nation grows as a direct consequence of private business ventures in the interest of each individual owner. Regulation by the government hurts the economy, and the progress of society is derived from the flow of the market....   [tags: Adam Smith The Wealth of Nations]

Strong Essays
854 words (2.4 pages)

Essay Adam Smith

- Adam Smith Adam Smith, a brilliant eighteenth-century Scottish political economist, had the advantage of judging the significance ol colonies by a rigorous examination based on the colonial experience of 300 years. His overview has a built-in bias: he strongly disapproved of excessive regulation of colonial trade by parent countries. But his analysis is rich with insight and remarkably dispassionate in its argument. Adam Smith recognized that the discovery of the New World not only brought wealth and prosperity to the Old World, but that it also marked a divide in the history of mankind....   [tags: Political Economist Adam Smith Biographies Essays]

Free Essays
4989 words (14.3 pages)