Tiffany Case Study

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Tiffany is exposed to foreign exchange risk by selling directly to the Japanese market. When Tiffany sold wholesale to Mitsukoshi, Mitsukoshi bore all the foreign and exchange risk. Exchange rate risk relates to the effect of unexpected exchange rate changes on the value of the firm. Under this new agreement, Tiffany and Company are exposed to exchange rate risk subsequent to its new distribution agreement with Mitsukoshi due to the variable exchange rate. Japanese yen is usually more volatile and tends to fluctuate in the same direction as the US dollar. Since Tiffany is making profits in yen, they have to convert the yen to dollars to take back to their home country US. In addition, the future exchange rate can lead to decrease Tiffany 's profits because the yen is thought to be overvalued in comparison to the dollar. These risks are fairly serious because the extreme volatility in the exchange rate creates significant uncertainty in what the future exchange rate and profits will be. Moreover, there are three types of exchange rate risk that Tiffany is now exposed to:
a) Economic exposure: Unexpected yen and dollar fluctuations can greatly affect Tiffany 's future cash flows, market value and …show more content…

Tiffany has now substantial amount of yen cash inflow from their new arrangement of selling goods directly in Japan. Tiffany 's earning will fluctuate if it does not hedge this currency exchange risk. Since yen - dollar exchange rate is being volatile, it is best to hedge in order to help smooth Tiffany 's earning and reduce risk. However, the obstacle is that options prices are more expensive when there is more volatility. Because the yen is considered to be overvalued, there is speculation that it will depreciate in the future compared to the dollar. If the yen depreciates and Tiffany converts their yen at the current spot rate, then their dollars received will be

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