As the years begin to progress Public Relations is being shaped and modified because it is known to have many meanings. According to our text “public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communications” (Seitel, 2007). Using this definition as guidance has helped in the research process during the 1989 crisis of Exxon Valdez. There were many things that the researchers have found to be informative. Therefore a brief summary will be given in the areas of...
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